San Francisco (August 22, 2012) – Kenshoo (, a global leader in digital marketing software, today released global growth metrics for Facebook advertising relative to paid search marketing during the first half (H1) of 2012.

The data, posted to Skai Social’s Facebook Timeline, shows marketers increasing ad budgets with Facebook at a faster rate than with search engines. Over the course of H1, Skai Social clients grew ad spend on Facebook by 36% while Skai Enterprise and Skai Local clients grew paid search ad budgets by 12%.

“Marketers are opening their pocket books as Facebook continues to innovate with new ad formats and targeting options,” said Aaron Goldman, chief marketing officer at Skai. “Emerging opportunities like Facebook Exchange and Sponsored Results will only increase the demand for Facebook ad products and the effectiveness of social media advertising in terms of achieving business results.”


To determine growth in advertiser spend on Facebook, Skai examined aggregate data across Skai Social clients, including more than 120 billion global Facebook Marketplace ad impressions. The Skai Social clients included in this research are global advertisers covering a wide range of industries, including retail, automotive, telecommunications, entertainment and finance. Growth in paid search advertising was culled from an aggregation of Skai Enterprise and Skai Local clients across verticals, covering more than 250 billion global paid search ad impressions on search engines like Google, Bing, Yahoo, AOL, Baidu, and Yandex.

About Skai Social

The mission of Skai Social is to illuminate the value of social media for brands through dynamic technology. Skai Social delivers a global social marketing platform for advertisers and agencies to achieve tangible business results as effectively and efficiently as possible. Through Skai Social, marketers can create and optimize scalable social advertising campaigns while leveraging sophisticated measurement capabilities for owned paid, and earned initiatives across all channels. Please for more information.

About Skai

Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens and Zappos. Skai has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

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