• DE&I Commitment
  • Careers
  • SIGN IN
  • Book a Meeting
    Book a Meeting
  • Company
    Learn a little more about us, our values, and our team
    Our Values
    We don't just talk the talk; we live by our core values
    About Us
    Empowering brands to realize their potential with data, insights, and technology
    Leadership
    Meet our leadership team
    Secure Data Architecture
    Our promise of data security and privacy. We keep your data safe from publishers, competitors and bad actors
    Corporate Social Responsibility
    We are committed to making a positive impact on our communities and our planet
  • Platform
    Plan, manage, optimize, and measure your campaigns with our omnichannel platform
    Omnichannel Advertising
    A platform that connects all walled garden media for more effective campaigns
    Data Connectivity
    Make data-driven decisions as you plan and strategize
    AI-Powered Capabilities
    Take your campaigns to the next level by leveraging proprietary AI-based technology
    See the industries we serve
    Learn how our customizable solutions can help with your unique needs
    Explore our partner integrations
    See the media, retailer, and data partners we work with
  • Case Studies
  • News and Events
    Check out recent announcements and see what we’re up to
    Newsroom
    Check out our recent media mentions and announcements
    Events
    Join us for our next conference or webinar
    Omnichannel platform launch
    Read the press release to see how we're helping marketers win the walled gardens
    AI Breakthrough Award
    Skai Named "Best AI-based Solution for Advertising" in 6th Annual Artificial Intelligence Breakthrough Awards Program
  • Resources
    From new releases, to industry trends and best practices, Skai has you covered
    The Breakthrough
    Read the latest blog posts and thought leadership from Skai and other industry experts
    Skai Whitepaper Library
    Explore our whitepapers and reports so you can stay up to date
    Skai Research
    Get in-depth analysis, insights and research on the industry's hottest topics
    Quarterly Trends Hub
    Dive into the latest market insights, industry trends, and predictive analysis
    Holiday Hub 2023
    Your go-to source for holiday marketing tips, tricks, and best practices
Back to Blog

Full Moon Run

Yoav Izhar-Prato, CEO @ Skai

December  31, 2013

It was the week end just before the weekend. 7pm at night. 45 degrees Fahrenheit. Middle of the desert. Time to run.

We were at the lowest altitude for a race on earth. A little over 40 of us kids ready for 19 miles off-road.

The run is an annual event where the Moon is the sun and the Mind is the engine.

With me was Igal, our CFO, and Sharon, our VP HR.

The mixed feeling of enthusiasm with uncertainty made it intense.

The chilly weather, scenery, and only stars to guide us is what turned it to be magical.

It starts with a plateau and slight turns left and right. The moon has still not risen and pace is steady. As with any journey, momentum is built over time. Distance, heart, mind and muscle adjust as you get in a rhythm.

The long distance make you THINK ahead and plan.

The cold weather makes you stay on the MOVE.

The darkness make you be ALERT.

And the sum of those parts – makes you EXCITED.

Adrenaline!

Much like life and like the years building this company, it was half mind and half heart that made me do this. Making decisions using only Excel is wrong. And making decisions using only emotion is wrong. Making decisions using both in the right combination (with proper attribution per scenario!) is right.

Like with Skai, there were times when the run was easy and fun and there were areas where it was challenging. There were parts when it was dangerous and needed precise skills and there were parts where touching the stars was almost possible. Uphill, downhill, apart and united.

3 hours in the desert at night with a full moon and millions of stars makes you think clearly and makes you be YOU. It gives you a true reflection of all the good (and bad;)) that brought you to where you are and gives you a chance to think it through and decide where you are going to be in each of your inner-circles. A very healthy process!

I felt lucky to be there and I feel lucky to be here. I felt good about where we are and I found myself thinking about 2014, 15, 16 and more with adrenaline pumping in.

What is out there in the dark, no one really knows. The thing is, light is not about a flash and looking underneath. It is about mindset, skillset, motivation, passion, and humility to approach the situation and it’s about accountability to MAKE IT WORK and BE SUCCESSFUL.

Not because you have to.

Because you WANT TO.

An experience this was and part of the journey this is.

All the best for 2014 and beyond…

Yours,

Yoav

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share via Email
  • Copy Link
    Copied!
  • Previous Post
  • Next Post

Subscribe to Updates

Media that matters.
Marketing that works.
© 2023 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
  • Omnichannel Strategy
    • Skai HQ
    • Dynamic Marketing Mix
    • Budget Forecasting
    • Strategic Consulting
  • Walled Garden Advertising
    • Overview
    • Retail Media
    • Paid Search
    • Paid Social
    • App Marketing
    • Auditing
    • Expert Services
  • Marketing Measurement
    • Incrementality
    • Experiments
    • Cross-Channel Attribution
  • Resources
    • Blog
    • Glossary
    • Case Studies
    • Capabilities
    • Skai Research Center
    • Quarterly Trends Hub
    • Training & Enablement
    • Developer Hub
Privacy Preference

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

Privacy Preference

Save All

Save

Accept Only Essential Cookies

Manage Cookie Preferences

Cookie Details Privacy Policy Imprint

Privacy Preference

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Save All Save Accept Only Essential Cookies

Back

Privacy Preference

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Name
ProviderOwner of this website, Imprint
PurposeSaves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Host(s).skai.io, skai.io
Cookie Nameborlabs-cookie
Cookie Expiry1 Year
Name
ProviderOwner of this website
Host(s)skai.io
Cookie Namewordpress_sec_,wordpress_test_cookie,wp-postpass_*, wordpresspass_*, wordpressuser_*
Cookie ExpirySession / 1 Year
Name
ProviderOwner of this website
PurposeThis cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy https://accessibe.com/privacy-policy
Cookie NameacsbState, acsbReset
Cookie Expiryn/a

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Show Cookie Information Hide Cookie Information

Accept
Name
ProviderOwner of this website
Host(s).comeet.co, www.comeet.co
Cookie Namevisid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie ExpirySession / 1 Year
Accept
Name
ProviderOwner of this website
Host(s).chilipiper.com, skai.chilipiper.com
Cookie Namefs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses*, _sp_id*
Cookie ExpirySession / 2 Years
Accept
Name
ProviderOwner of this website
Accept
Name
ProviderOwner of this website
Host(s)skai.io
Cookie NamemoduleFormPardotDownload
Cookie Expiry30 days

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Show Cookie Information Hide Cookie Information

Accept
Name
ProviderGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
PurposeCookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name_ga, _ga_*, _gat,_gat_*,_gid, GOOGLE_ABUSE_EXEMPTION, AEC, __Secure-ENID, SOCS, CONSENT
Cookie ExpirySession / 2 Years
Accept
Name
ProviderHotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
PurposeHotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy https://www.hotjar.com/legal/policies/privacy/
Host(s)*.hotjar.com
Cookie Name_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie ExpirySession / 1 Year
Accept
Name
ProviderOwner of this website
PurposeVWO is AB Testing software that we'll use to test different elements of the website - form placement, nav, different page layouts, etc.
Privacy Policy https://vwo.com/compliance/cookies-notice/
Host(s).skai.io, dev.visualwebsiteoptimizer.com
Cookie Name_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}, _vis_opt_test_cookie, _vis_opt_exp_{CAMPAIGNID}_combi, _vis_opt_exp_{CAMPAIGNID}_exclude, _vis_opt_exp_{CAMPAIGNID}_split, _vis_opt_s, _vis_opt_out, _vwo_uuid, _vwo_uuid_{CAMPAIGNID}, _vwo_ds, _vwo_sn, _vwo_uuid_v2, _vis_opt_exp_{CAMPAIGNID}_combi_choose, _vwo_referrer, _vwo, _vwo_global_opt_out, _vwo_ssm, uuid
Cookie ExpirySession / 10 Years

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

Show Cookie Information Hide Cookie Information

Accept
Name
ProviderPardot
PurposeCookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s).pardot.com, pi.pardot.com, skai.io
Cookie Namepardot, visitor_id*, lpv*
Cookie ExpirySession / 10 Years
Accept
Name
ProviderMeta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
PurposeCookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy https://www.facebook.com/policies/cookies
Cookie Name_fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie ExpirySession / 1 Year
Accept
Name
ProviderLinkedin
Cookie Namelidc, li_gc, lang, AnalyticsSyncHistory, UserMatchHistory, li_sugr, bcookie, TDCPM, TDID, bscookie, ln_or
Cookie ExpirySession / 1 Year
Accept
Name
ProviderSkai
Cookie Nameken_gclid
Accept
Name
Provider6sense
Cookie Name_gd_session, _an_uid, _gd_visitor, _gd_svisitor, 6suuid
Cookie ExpirySession / 400 Days
Accept
Name
ProviderGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
PurposeCookie by Google used for conversion tracking of Google Ads.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie NameIDE, 1P_JAR, NID, _gcl_au, OTZ, test_cookie
Cookie ExpirySession / 400 Days
Accept
Name
ProviderOwner of this website
Cookie NamePHPSESSID, sid, okto-autoposter-XXX, oktgid, oktsid, oktlogid-XXX, oktolead-XXX-Email, oktolead-XXX-Company, oktolead-XXX-FirstName, oktolead-XXX-LastName, oktolead-XXX-Phone, oktolead-XXX-Country, oktolead-XXX-Url, oktolead-XXX-State, oktolead-XXX-Comment, optout
Cookie ExpirySession / 2 Years

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept
Name
ProviderWistia
Host(s).wistia.com
Cookie Namecb_anonymous_id, _sp_ses.2b40, _li_dcdm_c, __hssrc, _gcl_au, _clsk, hubspotutk, _sp_id.2b40, __hssc, __hstc, _uetsid, _uetvid, _gid, _ga, _ga_GQR109DZ3Y, _lc2, fpi, _ex-pricing-cta, _fbp, cb_group_id, cb_user_id, _clck
Cookie ExpirySession / 400 Days
Accept
Name
ProviderMeta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
PurposeUsed to unblock Instagram content.
Privacy Policy https://www.instagram.com/legal/privacy/
Host(s).instagram.com
Cookie Namepigeon_state
Cookie ExpirySession
Accept
Name
ProviderOpenstreetmap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom
PurposeUsed to unblock OpenStreetMap content.
Privacy Policy https://wiki.osmfoundation.org/wiki/Privacy_Policy
Host(s).openstreetmap.org
Cookie Name_osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token
Cookie Expiry1-10 Years
Accept
Name
ProviderTwitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
PurposeUsed to unblock Twitter content.
Privacy Policy https://twitter.com/privacy
Host(s).twimg.com, .twitter.com
Cookie Name__widgetsettings, local_storage_support_test
Cookie ExpiryUnlimited
Accept
Name
ProviderVimeo Inc., 555 West 18th Street, New York, New York 10011, USA
PurposeUsed to unblock Vimeo content.
Privacy Policy https://vimeo.com/privacy
Host(s)player.vimeo.com
Cookie Namevuid
Cookie Expiry2 Years
Accept
Name
ProviderGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
PurposeUsed to unblock YouTube content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
Host(s)google.com
Cookie NameCONSENT
Cookie Expiry6 Month

Borlabs Cookie powered by Borlabs Cookie

Privacy Policy Imprint