Performance Marketing Blog

7 Challenges Brands Must Solve to Scale

The 2026 State of Retail Media Report reveals that retail media fragmentation is a structural reality brands must manage to scale.

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AI Is Rewriting the Shopping Journey

With AI influencing 92% of purchases, brands must adapt to stay visible across search, retail, and emerging agentic channels.

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Why Social Powers the Full Funnel

From discovery to decision, social amplifies demand and strengthens performance across your commerce media strategy.

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Skai Named “Best AI-based Solution for Advertising” in 2022 Artificial Intelligence Breakthrough Awards Program

Skai Survey: 47% of Consumers Don’t Notice Amazon Ads

Sustainability is Good Business: Part 2, Market Proof

Amazon Marketing Cloud: How Skai Unlocks Its Full Value

The Skai 5: Five Things About Skai’s Segment Asset Customization – A Must-Use Feature for Facebook Advertisers

Skai Expands API Partnership with Criteo Across EMEA

Walmart Connect CPCs Down 19% After Last Week’s Second-Price Advanced Auction Switch

One Ecommerce Advertising Strategy That Doesn’t Focus on Ads

Final Prep for Prime Day 2022: Part 5 – The Halo Effect of Prime Day

Final Prep for Prime Day 2022: Part 4 – Post-Prime Day

Final Prep for Prime Day 2022: Part 3 – Marketing During the Event

Final Prep for Prime Day 2022: Part 2 – Lead Up to Prime Day

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