• SIGN IN
  • Book a Meeting
  • Platform
    BY SOLUTION
    • Omnichannel
    • Skai Decision Pro
    • Retail Media
    • Search
    • Social
    DATA
    • Partnerships & Integrations
    • Skai Labs
    • Platform Capabilities
    Your Future. Today.
    Skai’s breakthrough GenAI marketing agent is here. Get Celeste AI.
    Skai University
    Master the platform and get the most out of your investment.
  • Pricing
  • Clients
    Learn about the brands and agencies that power their success with Skai
    Our Clients
    Case Studies
    Featured Case Study
    How Acosta Group Streamlined Reporting and Empowered Its Team with Celeste AI
    Abstract technology circle for GenAI
  • Resources
    From new releases, to industry trends and best practices,
    Skai has you covered
    Blog: The Breakthrough
    Research Hub
    Thought Leadership
    Events and Webinars
    Retail Media Thursdays
    Webinar: Agentic AI Has Entered the Chat
    Join Skai’s Chief Product Officer and gain a strategic view of where AI is headed
    Quarterly Trends Hub
    Dive into the comprehensive digital advertising performance insights from Q2 2025
    Skai QTR Report Q2 2025
  • Company
    Learn a little more about us, our values, and our team
    About Us
    Values and Corporate Responsibility
    Newsroom
    Careers
    Skai launches Celeste AI
    Read our press release to learn about the GenAI marketing agent set to reshape commerce media
    Skai Expert Services
    Get unmatched support from our team of experts
  • Book a Meeting

I joined the Kenshoo team in 2012 and was responsible for driving growth and development of Kenshoo Shopping and PLA solutions. After spending the last few years focusing on e-commerce and retail solutions, in the US and EMEA, I am now proud to be driving growth of the new Kenshoo E-Commerce solution for advertisers Globally, focusing on making the lives of advertisers easier!

I was born in Russia, raised in Israel. I received my bachelor’s degree from Ben Gurion University of the Negev and my MBA from Haas Berkeley. Prior to Kenshoo I spent several years at Adchemy and Microsoft.

Posts by Irina Bukatik

  • Mid-Season E-Commerce Tips to Maximise Your Holiday Performance

    By Irina Bukatik On November  19, 2017
  • 8 Best Practices for Retailers to Power up PLAs, Part 2

    By Irina Bukatik On June  07, 2013
  • 8 Best Practices for Retailers to Power up PLAs, Part 1

    By Irina Bukatik On June  06, 2013
© 2025 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
Do Not Sell or Share My Personal Information.
  • Strategy & Planning
    • Budget Forecasting
    • Strategic Consulting
  • Omnichannel Activation
    • Platform Overview
    • Retail Media
    • Paid Search
    • Paid Social
    • Auditing
    • Expert Services
    • Pricing
  • Marketing Measurement
    • Incrementality
    • Experiments
    • Cross-Channel Attribution
  • Resources
    • Blog
    • Glossary
    • Case Studies
    • Capabilities
    • Research Center
    • Quarterly Trends Hub
    • Training & Enablement
    • Developer Hub