Grocery & FMCG Analytics
Smarter decisions and stronger customer connections with actionable intelligence

Our insights help FMCG manufacturers optimize business outcomes, connecting and analyzing a multitude of external data sources to track developments across the consumer goods landscape. Leading brands require advanced market and consumer insights to help anticipate the next big trend. Skai enables apparel brands to achieve full-circle market intelligence. Connect data intelligence with omnichannel media activation to help fuel your go-to-market decisions.
Skai nomad foods connect MI; Skai nomad foods data environment; Skai nomad foods data mart

Reach your consumers on the channels that matter most:

hyvee logo
hyvee logo
hyvee logo
facebook partner
amazon advertising
facebook partner
amazon advertising
facebook partner
amazon advertising

with deep market intelligence that drives real business opportunity

Go-to-Market Strategy

Turn your FMCG analytics into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more, leveraging the most comprehensive and relevant dataset to your business objectives.
Product Ideation

Identify new areas of pursuit
Evolving consumer tastes, rapid adoption of new trends, and increased competitive pressures are driving the need for increased creativity and innovation from today’s fmcg and grocery brands.
Product Development

Optimize ingredients for product development
Using patented NLP and AI technologies, Signals Analytics leads the pack in delving into the most granular product attributes so you can better optimize your product make-up according to what consumers really want.
Acquisition Opportunities

Determine M&A and partnering opportunities
We continuously refresh our data, allowing for fast and timely detection of the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.

with best-of-breed omnichannel marketing execution

woman sitting down at a table typing consumer electronics data

Leverage competitive intelligence to grow your addressable market

  • Monitor your Share of Voice (paid and organic) within a unified dashboardrnrnGrow Share of Voice with rules-based automatic bid optimization technology
  • Conquest with ads synced to your competitors’ TV ads
  • Harness internal and external FMCG analytics to gain a competitive advantage
  • Get in front of your competitors’ customers by targeting up to 1,000+ 3rd Party Audience segments, powered by Oracle, Experian, and Epsilon

Drive new trials and bottom-line sales

  • Manage cross-retail ad campaigns seamlessly within a unified platform
  • Bridge the gap between cross-retailer, cross-channel attribution models with custom metrics
  • Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate your FMCG data across retailers and power internal dashboards

Get more from digital shopper marketing

  • Engage shoppers throughout the consumer journey across 10+ retailers all in one platformrnrnScale winning strategies by setting up and running A/B tests with ease
  • Leverage algorithmic bid and budget optimizations to automatically drive towards True North objectives, including Profit and New to Brand Customers
  • Holistically manage Similar, Lookalike, WCA, and Customer List Audiences across search and social channels
  • Monitor creative sentiment and combat ad fatigue with automated alerts and insights

Leverage cross-channel retail intelligence

  • Understand the true impact of Search, Social, and Retail channels on your customers
  • Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
  • Leverage retail data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform what products to promote across channels
  • Activate ads leveraging weather, TV and health signals to drive sales of contextually relevant products

Hear from our clients in your industry

“It’s hard to ignore how dangerous tunnel vision has become in today’s landscape of rapid fragmentation and proliferation, coupled with consumer sophistication. We set off to build a solution to make projecting the sideways views core to portfolio innovation planning.”rn

Jessica Yankell, Sr. Manager, Innovation & Portfolio Transformation Insights

“Signals Analytics gives us the confidence to make the right business decisions by providing a 360-degree view of all the influences that may impact future demand from customer sentiment to market innovations.”rnrn

Nick Steel, Growth Strategy & Insight Director

“Skai optimization is nothing short of amazing! Really impressive. It saved us thousands of dollars.”rnrn

Ted Tieken, Founder & CEO

“Skai truly serves as our ‘one-stop-shop’ for all learnings and optimizations. We knew it would be a time-saver, but were thrilled with the immediate impact on performance, too!”rnrn

Mark McCullen, Paid Search Manager

Power your campaigns with Skai FMCG go-to-market solutions

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