Grocery & FMCG Analytics Smarter decisions and stronger customer connections with actionable intelligence
Our insights help FMCG manufacturers optimize business outcomes, connecting and analyzing a multitude of external data sources to track developments across the consumer goods landscape. Leading brands require advanced market and consumer insights to help anticipate the next big trend. Skai enables apparel brands to achieve full-circle market intelligence. Connect data intelligence with omnichannel media activation to help fuel your go-to-market decisions.
Turn your FMCG analytics into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more, leveraging the most comprehensive and relevant dataset to your business objectives.
Evolving consumer tastes, rapid adoption of new trends, and increased competitive pressures are driving the need for increased creativity and innovation from today’s fmcg and grocery brands.
Using patented NLP and AI technologies, Signals Analytics leads the pack in delving into the most granular product attributes so you can better optimize your product make-up according to what consumers really want.
We continuously refresh our data, allowing for fast and timely detection of the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.
ACTIVATE and VALIDATE with best-of-breed omnichannel marketing execution
Leverage competitive intelligence to grow your addressable market
Monitor your Share of Voice (paid and organic) within a unified dashboardrnrnGrow Share of Voice with rules-based automatic bid optimization technology
Conquest with ads synced to your competitors’ TV ads
Harness internal and external FMCG analyticsto gain a competitive advantage
Get in front of your competitors’ customers by targeting up to 1,000+ 3rd Party Audience segments, powered by Oracle, Experian, and Epsilon
Drive new trials and bottom-line sales
Manage cross-retail ad campaigns seamlessly within a unified platform
Bridge the gap between cross-retailer, cross-channel attribution models with custom metrics
Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate your FMCG data across retailers and power internal dashboards
Get more from digital shopper marketing
Engage shoppers throughout the consumer journey across 10+ retailers all in one platformrnrnScale winning strategies by setting up and running A/B tests with ease
Leverage algorithmic bid and budget optimizations to automatically drive towards True North objectives, including Profit and New to Brand Customers
Holistically manage Similar, Lookalike, WCA, and Customer List Audiences across search and social channels
Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Leverage cross-channel retail intelligence
Understand the true impact of Search, Social, and Retail channels on your customers
Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
Leverage retail data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform what products to promote across channels
Activate ads leveraging weather, TV and health signals to drive sales of contextually relevant products
Hear from our clients in your industry
“It’s hard to ignore how dangerous tunnel vision has become in today’s landscape of rapid fragmentation and proliferation, coupled with consumer sophistication. We set off to build a solution to make projecting the sideways views core to portfolio innovation planning.”rn
“Signals Analytics gives us the confidence to make the right business decisions by providing a 360-degree view of all the influences that may impact future demand from customer sentiment to market innovations.”rnrn
Nick Steel, Growth Strategy & Insight Director
“Skai optimization is nothing short of amazing! Really impressive. It saved us thousands of dollars.”rnrn
Ted Tieken, Founder & CEO
“Skai truly serves as our ‘one-stop-shop’ for all learnings and optimizations. We knew it would be a time-saver, but were thrilled with the immediate impact on performance, too!”rnrn
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