Marketers can now find and target customers across mobile applications leveraging search activity and Facebook’s audience targeting capabilities
San Francisco (March 17, 2015) – Skai (www.Kenshoo.com), a global leader in agile marketing solutions, today announced expanded capabilities for marketers to target audiences across devices through Facebook’s® Audience Network. Skai clients can now leverage all of Facebook’s rich targeting capabilities, including Custom and Lookalike Audiences, as well as Skai’s proprietary search intent targeting to reach their highest value audiences across a network of mobile applications.
“Social and mobile advertising are critical for our business and for reaching our target audiences,” said Mark Braatz, VP, User Acquisition at KIXEYE. “We chose to partner with Skai to improve efficiencies and help scale our products. We’re thrilled to now have access to Facebook’s Audience Network through Skai.”
Mobile app advertisers steadily increased their social advertising spending over the second half of 2014, peaking in November and ending the year 235% higher than it started in January, according to new research unveiled at Skai’s App Marketing Summit. As more advertisers employ social and mobile ads to promote apps, Facebook Audience Network plays an increasingly important role in generating additional install volume while maintaining key performance metrics.
“One of the biggest challenges advertisers face today is how to reach customers on their mobile devices,” said Will Martin-Gill, SVP of product for Skai. “The lack of cookies and a unified way to track on mobile applications means traditional audience targeting methods don’t apply. Expanding support for Facebook Audience Network within the Skai Infinity Suite strengthens marketers’ ability to connect and convert across devices, boosts mobile advertising performance, and delivers a more complete picture of customer lifetime value.”
The Skai Infinity Suite powers digital marketing campaigns in more than 190 countries and directs nearly $350 billion in annualized client sales revenue, leveraging expressed intent, interaction, and contextual affinity to help marketers identify their most valuable audiences. Skai was named the sole leader in The Forrester Wave™: Bid Management Platforms, Q4 2012 and The Forrester Wave™: Social Ad Platforms, Q4, 2013. Skai’s cross-channel solutions for Demand-Driven Campaigns™ and Intent-Driven Audiences™ were named winners in the 2013 and 2014 Facebook Innovation Competitions.
Visit Kenshoo.com/Mobile-App-Trends to download the Skai Mobile App Trends report.
Skai is a global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile, and display advertising. Skai, a Facebook Marketing Partner, provides native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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