San Francisco (December 13, 2012) – Skai Social, a global social marketing platform, today unveiled an infographic depicting performance data for Facebook advertising programs run by U.S. retailers during the holiday season to date. Findings reflect increased consumer use of Facebook for holiday gift ideas and purchases.
- Facebook ad interaction rates (any interaction with a Facebook ad following a click such as page like, app download, or sales transaction) rise by 46% after Thanksgiving.
- Direct sales revenue driven through Facebook Ads spiked on Cyber Monday by 129% over daily seasonal average.
- Return on ad spend from Facebook Ads reached $10.95 on Cyber Monday.
Click to view the full infographic.
“As social marketers become savvier in their approach and deliver more relevant and targeted advertisements at scale, consumers on Facebook are more willing to engage with advertising,” said Aaron Goldman, Skai CMO. “U.S. retailers powered by Skai Social have effectively utilized Facebook for holiday campaigns and have boosted revenue and return on ad spend as a result.”
Visit www.KenshooSocial.com/FacebookAds2012HolidayMediaAlert for the infographic detailing the complete findings.
About Skai Social
The mission of Skai Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Skai Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Skai Social is built on the Skai Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As 1 of only 2 companies in the world designated as a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Skai Social delivers over 1 billion targeted ads each day. Please visit SkaiSocial.com or Facebook.com/KenshooSocial for more information.
About Skai
Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital.
Skai Social and Skai are trademarks of Skai Ltd. Facebook® is a registered trademark of Facebook, Inc. Other company and brand names may be trademarks of their respective owners.