Performance Marketing Blog

Advancing IROAs

Learn how the emergence of iROAS (incremental Return on Ad Spend) provides a more nuanced view by measuring the incremental value of ad campaigns.

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Amazon Prime Big Deal Days 2024 Wrap-up

Just how big of a deal is Big Deal Days? Chris Costello, Senior Director of Marketing Research, shares his analysis and insights.

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Demand:
The ultimate Currency

Discover how demand is driving the evolution of digital advertising and shaping campaign success across retail media.

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Fine tune your holiday strategy

As the 2024 holiday season nears, Skai presents five insights that may make a difference for your brand this holiday shopping season.

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Unlocking Incrementality: Key Insights from the IAB’s Retail Media Measurement Report

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Why Retail Media Is Eyeing CTV

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9 for 5: Nine Commerce Media Tips for Cyber 5 Marketers

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unBoxed 2024: What’s New From Amazon Ads and Why It Matters

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Support Your Omnichannel Microsoft Invest Campaigns in Skai

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Monthly Industry Snapshot – September 2024

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The Skai Holiday Gift Box: Final Adjustments for Social Advertising Holiday Success

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The Skai Holiday Gift Box: Final Adjustments for Paid Search Holiday Success

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Digital Shelf Analytics: The Key to Optimizing Your Retail Media Strategy

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The Skai Holiday Gift Box: Final Adjustments for Retail Media Holiday Success

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Unpacking Amazon Ad’s unBoxed 2024: An Interview with Skai’s EVP of Product Noa Reikhav

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Advancing iROAS With an Ensemble Approach for Retail Media Incrementality

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