Holiday keeps getting harder to predict. Shoppers change course mid-season, media keeps splitting into new channels, and performance can shift in a matter of hours. That fragmentation makes the shopper journey more complex, with more moments and more channels where a sale gets won or lost.
This session covers how marketers can reach shoppers across those moments and adapt in real time, instead of working off a static plan built before the season starts.
Attendees will learn:
- How holiday insights from Walmart Connect on shopper journey and behaviour
- How Walmart DSP helps marketers reach the right audiences, at scale, across the moments that matter most during peak season
- How Skai turns that reach into faster decisions, so teams can adjust as the season moves
Presented by:
Head of Industry Leads, Skai
Senior Partner, Technology Provider Partnerships, Walmart Connect