[Webinar] Unlocking Incrementality Insights in Retail Media: Strategies for Growth

Despite its growing importance, measuring the incremental impact of retail media remains a top challenge for marketers.

Join Kevin Weiss, VP of Retail Media at Skai and Kaitlyn Fundakowski, Sr. Director, E-Commerce at Chomps, as we explore Skai and the Path to Purchase’s “2024 State of Retail Media” study, uncovering complexities and innovative solutions for better insights. Attendees will:

• Gain insights into the multifaceted meaning of incrementality and how to adapt approaches accordingly.
• Discover the most essential incrementality indicators for effective decision-making.
• Explore a real-life case study using Skai’s incrementality solution.