75 Characters by July 27: Protect Your Amazon Titles

Wednesday, July 15, 2026
9 am PT / 11 am CT / 12 pm ET

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About the event

Take Control of Your Titles Before Amazon’s AI Does

On July 27, Amazon is cutting titles to 75 characters. If you miss the deadline, their AI rewrites them for you. No review or approvals. Just machine-generated copy replacing keyword strategy you’ve spent years building.

AI shopping assistants like Alexa for Shopping now read your listings too, and most detail pages aren’t built for that audience.

Join Skai and DetailPage and walk away knowing exactly how to get compliant, protect your KPIs, and future-proof your detail page.

What you’ll learn:

  • The 75-character limit, automatic AI rewrite, and 14-day review window
  • How to preserve priority keywords, brand language, and organic rank in fewer characters
  • How to use Amazon’s new 125-character Item Highlights field to recapture lost detail
  • How to write for AI shopping assistants

Presented by:

A man with short brown hair is smiling at the camera. He is wearing a blue checkered blazer over a light blue collared shirt, and the background is plain white.
Kevin Weiss
VP of Commerce Media, Skai
A woman with long, wavy brown hair and black glasses smiles at the camera. She is wearing a navy blue turtleneck, and a cityscape with tall buildings is visible through the window behind her.
Aimee Pierce
VP, Business Development,
DetailPage