NEW YORK and SAN FRANCISCO (January 27, 2014) — Direct Agents (www.directagents.com), a full service digital ad agency, has recently announced a partnership with Kenshoo, the global leader in premium digital marketing technology to further enhance its Paid Search bidding capabilities for advertisers.
For over 10 years, Direct Agents has provided leading brand advertisers with custom digital marketing campaigns. Direct Agents will begin to integrate Skai’s platform to offer constant and in-depth development of search marketing campaigns.
Direct Agents is dedicated to understanding advertiser business models, business locations, competitive advantages, marketplaces, and implementing proven methods to maximize campaign performance. By leveraging Skai with its team of experts, Direct Agents will ensure that campaigns are effectively maintained and optimized to reach target goals.
Daniel Owen, Direct Agents’ VP of Search and Display says, “We are very proud to partner with Skai, the leading SEM optimization platform, to offer their premium technology to our clients. Direct Agents is continuously striving to maximize performance for our clients and, with the help of Skai’s technology, our clients will have extended campaign management, reporting and powerful bidding algorithms.”
Data from Skai’s recently released Global Search Trends Infographics and a 2013 Global Online Retail Shopping Report: Final Edition finds that Q4 2013 was the biggest quarter ever for paid search. With the help of Skai’s platform and powerful bidding algorithms, Direct Agents will make the most of their client’s advertising budgets and capitalize on the growth of paid search.
“Direct Agents has an outstanding track record of client satisfaction and we’re excited to partner with them to take their business to the next level,” said Gary Nafus, Managing Direct, Americas at Skai. “The digital expertise of Direct Agents and Skai’s innovative technology make for a powerful combination to drive results for advertisers.”
About Direct Agents
Direct Agents is a full-service digital marketing agency specializing in customer acquisition solutions across multiple channels. For over a decade, Direct Agents has developed custom, performance-based campaigns for leading brand advertisers including Scholastic, Lending Tree, Samsung, and NutriSystem. Specializing in Lead Generation, Search Marketing, Programmatic Buying, and Creative Solutions, Direct Agents leverages best-in-class technology to dynamically engage customers and increase efficiency of marketing spend. For more information about Direct Agents, please visit www.directagents.com.
About Skai
Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Search, Skai Social, Skai Local and Skai SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, and Facebook Exchange. The Skai platform delivers Infinite OptimizationTM through closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Skai powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 18 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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