Paid Search Platform with Complete Control

A solution built for the biggest and most complex paid search programs 

Skai brings transparency to Google Ads and Microsoft search advertising with our independent search engine advertising platform. Advanced technology shows how paid search advertising works behind the scenes, helping you connect data from any source, gain insights into black box campaign types, and make decisions based on complete information. Our search solution reveals what’s happening behind the scenes in PMax and RSA campaigns, putting you back in control of your advertising strategy.

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Paid search insights you can’t get anywhere else

Gain deep insights and new control levers for opaque black box campaign types, such as Performance Max (PMax) and responsive search ads (RSAs). These AI-driven Google features are fantastic, but they take a lot of the transparency and control away from search marketers. Skai learns from the engine tools and makes you smarter based on what’s working (behind the scenes). 

Cross-channel value beyond native search publishers

Manage your paid search, retail media, and social media advertising campaigns from one centralized platform. Forecast paid search results and plan your search campaigns holistically within your full media mix.

Optimize towards the data that matters most to you

You know what data is most important to meeting your business goals. With Skai, you can pull data in from any first party or third party source to inform and guide your campaigns to achieve your specific targets.

Looking to maximize your return on ad spend? Discover how to improve paid search performance with proven strategies that boost conversions while reducing wasted spend.

Take control of your paid search platform with Skai’s industry-first capabilities

View, understand, and optimize the full customer journey from the real intent behind user searches to creative engagement and relevance, generative AI text recommendations, and landing page traffic direction.

Search Term Analysis

Take back control back from the broad match. Receive machine learning-generated negative keyword recommendations and clearly see the potential savings.

Intent-Driven Messaging

Surface new targeting opportunities through the AI-powered analysis of real user search intent, turned into topic suggestions.

Generative AI Headlines

When ad copy does not align with user search intent, receive actionable recommendations for new headlines through Generative AI.

Destination Optimization

Surface landing pages that drive the highest engagement, conversions, and ROAS for each campaign, and easily adjust traffic flow accordingly.

Today’s paid search landscape is increasingly dominated by black box campaign types like Performance Max (PMax) and responsive search ads (RSAs), which allow publishers to hold the reins and limit the visibility of marketers. Skai puts control back in your hands through actionable performance insights and optimization levers not available anywhere else in the industry.

Actionable insights & clear analysis

For the first time, discover which asset types drive success in your PMax and RSA advertising campaigns using Skai’s insights, offering a clear view of performance and actionable analysis across all your campaigns.

Customizable audits

Get automatically notified when there are structural or performance issues impacting your Performance Max campaigns and responsive search ads to ensure consistency across teams and safeguard your brand.

Automation

Use Skai’s black box insights and audits to automatically take action across your campaigns. Edit bids or budgets, change ad statuses, receive notifications, and more.

Quickly access performance trends and leverage key insights with report templates, automatic report generation, and more.

Scheduled Reports

Schedule regularly recurring reports for automatic creation and seamlessly share them with your stakeholders via email, Slack, or Teams.

Instant Presentation

Weekly, monthly, and quarterly reports can take hours or days to complete. Now customize them once, and then automatically generate them at a click of a button in visual presentation form, ready to be shared.

Dashboards & Templates

Quickly and easily analyze your paid search performance using preset, customizable dashboard templates.

Save time and resources while boosting campaign performance, keeping control squarely in your hands. Discover how to optimize a paid search campaign with tools that drive measurable results.

Bulk Editing and Bulksheets

Scale your manual optimization workflows with bulk editing of campaigns, ad groups, and ads directly in the Skai platform, or use bulk sheets to make and upload changes using spreadsheets.

Build Your Own Algorithm

Teach Skai to make the optimizations you would, by leveraging advanced automated actions to create your own custom optimization algorithm.

Algorithmic Optimization

Group PPC campaigns into portfolios and set a common budget or ROAS-based goal for them. Let Skai adjust bids and budgets to guide those campaigns to meet your targets for a single portfolio or across many with the same business goal.

Lean teams drive better results through paid search automation that takes on manual, repetitive tasks and resource-heavy processes, freeing up marketers to focus on where they can make the biggest impact.

Advanced Automated Actions

Change settings across your campaigns, ad groups, keywords, and ads according to your parameters. With advanced automated actions, you can specify multiple conditions all at once.

Audits

Safeguard your brand and ensure messaging consistency across your paid search advertising, guarantee campaign structural integrity, and follow paid search best practices to reduce human error.

Reporting Automation

Save countless hours currently spent on reporting with Skai’s customizable reports. Schedule them in advance to be automatically generated and shared with your stakeholders.

Plus, all of the must-have essentials for paid search success

Customizable dashboards for reporting
Campaign mirroring for workflow efficiency
Bulk actions for faster workflows
Advanced experimentation for effective measurement
Advanced experimentation for effective measurement
Flexible tagging for easy analysis and reporting 
Attribution forecasting for predicted metrics
Rules-based and algorithmic optimization for efficiency 
Budget forecasting for strategic planning
Budget pacing & monitoring for proactive management

Superior support helps you to get the most from your paid search platform

24/7 Support
Connect to an always-on support team through Skai’s ticketing system.
Client Success
Work with a dedicated account manager on how to best maximize Skai.
Managed Onboarding
Hands-on help in setting up your program in order to maximize Skai.
Transitional Services
Full program management when you need short-term help managing your media.
Skai University
Instructor-led session for getting the most out of Skai. Includes certification!
Skai Labs
Our custom dev team creates unique enhancements to tackle your unique needs. You need it? We’ll build it.

Leading brands and agencies trust Skai

“We appreciate all you did to make this implementation as pain-free as possible. You made our fear of transitioning a non-issue, and we greatly appreciated your team walking us through the process step by step with the onboarding doc. Thanks for providing best-in-class service!”

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Connie Ross
Search Team Lead
“The integration of offline sales data into Skai gave us greater visibility into actual campaign success. As a result, our client saw improved efficiency and revenue from its non-branded search campaigns.”

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Andrew Strocko
Founder
“The ability to use Skai’s Budget Navigator and optimization tools allowed us to efficiently manage our budget across many different categories and was instrumental in helping us achieve significant ROAS growth.”

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Ashley Garrison
Search Marketing Lead, Camelot Strategic Marketing & Media
“Skai has allowed us to optimize more completely and add value to our work. With tools that are not available in traditional advertising platforms in that way, making daily optimization work easier and more efficient. In addition, it has allowed us to reduce costs in terms of acquisition and achieve higher qualified conversions.”

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Eloísa Molina
Sr. Media Manager
“Right from the start, I was impressed with the supportive team who made setting up our account smooth and tailored to our business needs. The platform itself is intuitive and easy to navigate, which saved us a lot of time.”
Taylor Walker
Manager, Marketing Analytics
DON’t MISs OUT

Celeste AI

The next era of marketing is here. Celeste AI unifies your data, boosts your productivity, and highlights growth opportunities for search campaigns while helping you stay ahead of emerging paid search trends. This is your future, and it starts today.

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Digital advertising changes constantly with new technologies and platforms emerging each year. Explore the future of paid search with insights from Skai’s industry experts to maintain your competitive advantage in upcoming market conditions.

Paid Search Platform FAQs

Paid search marketing is a form of digital advertising where businesses bid on keywords to have their ads appear in search results. This approach targets users actively searching for related products or services, making it a highly effective method for driving targeted traffic, increasing visibility, and generating leads or sales. Many marketers combine organic search vs. paid search strategies to maximize their online presence and capture traffic at multiple touchpoints along the customer journey.

Skai’s Paid Search Solution helps businesses optimize their search campaigns across multiple channels, including Google and Microsoft. It provides deep insights, actionable analytics, and advanced optimization tools. Skai’s platform integrates data from various sources, allowing for a comprehensive view of performance, helping businesses to make informed decisions and achieve their specific marketing goals.

Skai’s Paid Search Solution offers unique insights and control over black box ad formats like Performance Max (PMax) and responsive search ads (RSAs). Unlike native search platforms, Skai provides transparency and detailed performance data, empowering marketers with the tools to manage and optimize campaigns effectively. The platform’s integration with other marketing channels like retail media, paid social, and display, alongside advanced automation and AI features, sets it apart as a comprehensive and versatile solution.

Skai’s Paid Search Solution is highly customizable, allowing businesses to tailor their campaigns to meet specific needs. Users can create custom optimization algorithms, set up automated workflows, and utilize flexible reporting tools. The platform supports data integration from multiple sources, enabling personalized strategies based on unique business objectives and metrics. This level of customization ensures that businesses can optimize their marketing efforts efficiently and effectively.

Skai’s commitment to privacy and compliance is demonstrated through our advanced Secure Data Architecture (SDA), which is designed to protect customer data and minimize risks associated with data breaches and unauthorized access. Our SDA integrates with over 100 leading ad tech partners, ensuring safe data transfers with robust encryption protocols for data both in transit and at rest. Our SDA is tailored to meet the unique data privacy requirements specific to different industries.

We are certified according to the latest ISO 27001:2013 standards and compliant with SOC 2 Type 2 regulations, underscoring our commitment to industry standards and operational excellence. Our comprehensive approach enables customers to synchronize and manage their data safely across various platforms, including integration with top CRM and data providers. This is facilitated through our Skai Labs and Expert Services, which offer bespoke solutions and process optimizations to enhance data handling and security measures per your operational requirements.

Latest content and thought leadership from Skai

Skai’s 18 Years of Paid Search Innovation and Milestone Capabilities

Skai has revolutionized paid search for over 18 years, building advanced SEM capabilities and expanding into paid social and retail media.
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Why Marketers Should Be Excited About Paid Search in 2025

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Skai Research Center

Get a comprehensive analysis of spending patterns, pricing trends and performance across paid search to guide budgets and inform better decisions.
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