Navigate the evolving digital advertising landscape with AI insights and market intelligence
Explore comprehensive analysis of performance metrics, emerging AI applications, and strategic forecasts across retail media, paid search, and paid social. Access the full report to uncover spending patterns, pricing dynamics, market developments, and what’s shaping the digital advertising ecosystem in Q2.
Here are some of the key digital marketing trends from Q2 2025’s advertising data.
Retail Media Leads with Strategic Growth: Retail media continued its expansion with +18% YoY spend growth and +16% click growth, while achieving a +9% improvement in click-through rates. CPCs held steady with just +2% increases, proving efficient scaling is still possible.
AI Integration Becomes Essential Infrastructure: Performance Max adoption reached 60% of search accounts, while 86% of advertisers now use or plan to use GenAI for video ad creation. AI has transitioned from an experimental tool to core marketing infrastructure.
Platform Diversification Accelerates: TikTok adoption climbed to 46% of paid social advertisers with 13% spend share, while Amazon DSP reached over 20% of total Amazon investment. Marketers are confidently expanding beyond traditional platforms.
Prime Day Efficiency Breakthrough: CPCs dropped -10.4% while CTRs improved +33.3%, during Amazon’s four-day Prime Day, proving efficiency gains are possible during peak shopping periods with strategic preparation.
Streaming Reaches Milestone Moment: Streaming platforms hit 46% of US TV viewing, surpassing broadcast and cable combined for the first time. Digital ad spend now captures 73.2% of the $1.08 trillion global advertising market.
In this report:
Discover comprehensive quarter-over-quarter and year-over-year digital advertising performance insights from Q2 2025, featuring:
- Performance Metrics and Growth Analysis. Detailed analysis of retail media’s 18% growth, paid search stability, and social platform resilience with cost breakdowns and efficiency insights across all channels.
- AI Adoption and Impact Assessment. An examination of how Performance Max reached 60% adoption, GenAI’s role in video creation, and early data from Celeste AI showing marketer usage patterns.
- Market News and Platform Updates. Comprehensive roundup covering streaming’s TV dominance, Google’s AI Overviews integration, and Prime Day’s record-breaking performance.
- Commerce Media Evolution Deep Dive. Strategic analysis of how retail media, paid search, and social advertising now function as an integrated commerce media ecosystem, plus platform-specific optimization tactics.
- Forward-Looking Insights for H2 2025. Q4 preparation strategies informed by Prime Day efficiency breakthroughs, 2026 budget planning frameworks, and AI transformation predictions across all channels.