Capabilities for scaling performance now available in the UK, Germany, France, Italy, and Spain in addition to North America
SAN FRANCISCO, CA – January 27, 2025 – Skai, a leading omnichannel advertising platform for commerce media, announces the expansion of its support for Amazon DSP campaign management across Amazon’s owned, operated, and premium third-party media inventory. With Skai’s unique capabilities, marketers benefit from time-saving workflow efficiencies, performance-driving optimizations, and connected insights for full-funnel analysis and activation.
Among the first in market with this offering, Skai’s solution now enables advertisers in the UK, Germany, France, Italy, and Spain to use Amazon DSP to programmatically buy ads and manage campaigns to reach new and existing audiences both on and off Amazon. This builds upon Skai’s long-standing and continuing success with Amazon DSP in the US, Canada, and Mexico.
Adoption of Amazon DSP by Skai clients in those regions has grown 30% in aggregate year-over-year in Q3 2024, with a 50% increase during that same timeframe in the number of clients who are utilizing it in addition to other Amazon Ads solutions.
“Advertisers have justifiably embraced Amazon DSP for its ability to support comprehensive marketing strategies at every stage of the customer journey,” said Gil Sadeh, President of Skai. “Having already delivered exceptional value to marketers using Amazon DSP in North America with our platform, Skai is well-positioned to now unlock this opportunity for its clients in Europe, an incredibly important region with enormous potential as a growth market for us.”
Skai empowers both endemic and non-endemic advertisers to scale their Amazon DSP performance with capabilities that allow them to:
- Save Time on Execution, Planning, and Reporting: Skai visualizes Amazon DSP insights alongside performance reporting across all other channels – including paid search, social, and cross-publisher display and video – in one holistic view, connecting the dots for quicker, better-informed decisioning.
- Improve Performance: Skai’s proprietary tools provide rules-based optimization and automation for Amazon DSP bidding, budgets, creative, audiences, experiments, and more to increase campaign effectiveness and daily efficiencies.
- Analyze Creative: Skai’s Creative Center gives marketers a hub for easily understanding and comparing the performance of specific ad creatives across their Amazon DSP campaigns, closing the feedback loop between analysis, activation, and creative iteration.
- Streamline Insights: Skai lets marketers accurately measure and generate incremental sales on Amazon with metrics and insights from Amazon DSP, Amazon sponsored ads, and Amazon Marketing Cloud (AMC) in one unified platform.
- Create New Audiences: With Skai’s suite of audience management tools, advertisers can leverage Amazon DSP custom audience workflows and AMC insights to directly inform their onsite and offsite Amazon Ads campaigns.
About Skai
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints.
Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency.
Visit skai.io for more information about Skai.