Fortune 500 CPG Brand Increases Share Of Voice By 92% With Skai

Challenge

The Personal Care category is fiercely competitive, especially on Amazon. Shoppers have seemingly limitless options to choose from. In the US alone, there are 8,000+ toothpaste products, 3,000+ soap products, and 2,000+ deodorant products available for purchase. Standing out from the crowd has never been more difficult.

For a Fortune 500 CPG brand, their agency team needed to think outside-of-the-box to move the needle. Their tall order: simultaneously increase Share of Voice, Conversion Rate, Revenue, and ROAS.

Solution

The team brought together paid and organic media experts to activate a holistic, integrated ecommerce strategy. They turned to Skai’s Share of Voice Analytics to monitor impression share across a broad portfolio of strategically critical keywords. It was essential for their client to win the top of Amazon search and strengthen category leadership.

Skai’s comprehensive SOV dashboards enabled the team to dive deep into historical paid and organic competitive share data. Analyzing rich SOV trends across all critical keywords for their client helped the team illuminate insights and surface valuable opportunities to optimize.

Results

Skai’s Share of Voice Analytics enabled the team to understand and act on the deep competitive intelligence data required to stay ahead of the competition on Amazon. Share of Voice increased by 92%, CVR grew by 63%, Revenue climbed by 213%, and ROAS spiked by 64%