• DE&I Commitment
  • Careers
  • Locations
  • Book a Meeting
    Book a Meeting
  • Company
    Learn a little more about us, our values, and our team
    Our Values
    We don't just talk the talk; we live by our core values
    About Us
    Empowering brands to realize their potential with data, insights, and technology
    Leadership
    Meet our leadership team
    Secure Data Architecture
    Our promise of data security and privacy. We keep your data safe from publishers, competitors and bad actors
    Corporate Social Responsibility
    We are committed to making a positive impact on our communities and our planet
  • Platform
    Plan, manage, optimize, and measure your campaigns with our omnichannel platform
    Our Platform
    A platform that connects all walled garden media
    Connected Media
    Create and manage campaigns across search, social, retail media and apps, in one platform
    Connected Data
    Make data-driven decisions as you plan and strategize
    See the industries we serve
    Learn how our customizable solutions can help with your unique needs
    Explore our partner integrations
    See the media, retailer, and data partners we work with
  • Clients
  • News and Events
    Check out recent announcements and see what we’re up to
    News
    Check out our recent media coverage
    Events
    Join us for our next conference or webinar
    Omnichannel platform launch
    Read the press release to see how we're helping marketers win the walled gardens
    Let's talk omni at Shoptalk!
    Learn how our omnichannel platform can help you build a winning strategy
  • Resources
    From new releases, to industry trends and best practices, Skai has you covered
    Blog
    Read the latest insights and thought leadership from our industry experts
    Capabilities
    Take your campaigns to the next level by enhancing your platform capabilities
    Research
    Explore our reports and whitepapers so you can keep up on the latest industry trends
    Subscribe
    Sign up to get the latest updates straight to your inbox
    Quarterly Trends Report
    Learn digital advertising campaign performance trends from Q4 2022
Back to Blog

Skai’s New Support of ASA’s Custom Product Pages Offers Powerful Capabilities for App Marketers

Lindsay Omaits, Product Marketing Manager, Apps @ Skai

May  31, 2022
ASA’s Custom Product Pages

Earlier this year, my colleague Rachel Cornell wrote a Skai post on an exciting recent Apple Search Ads innovation called Custom Product Pages. 

CPP enables app marketers to create full additional versions of their App Store product page to highlight specific features or content within their app. Marketers can tailor screenshots, promotional text, and app previews for different audience groups with this feature. This increased relevance can lead to higher response and install rates. 

Today, we announce our full support of Custom Product Pages. As a result, app marketers will benefit from Skai’s cutting-edge functionality which streamlines workflow and offers insights to drive campaign decision-making. 

First, let’s rewind for a moment and explore the value of CPP.

What are Custom Product Pages?

Digital marketers know that search ads work well—whether on traditional search engines like Google, retail search engines like Amazon, or niche search engines like YouTube or the App Store. When targeting ads based on a user’s keywords, marketers can use search ads to reach consumers precisely when they are in research mode. 

While the intent behind a search on Google could vary wildly, the additional value of the search ads on the App Store is that intent is pretty straightforward: users are looking for an app to fulfill a need. Because of this focused intent, app marketers can use Custom Product Pages to offer the best and most relevant ad experience to the user with high confidence. 

In our previous post, we offered this example to illustrate best how app marketers can use Custom Product Pages:

The main reason why app marketers are going to love ad variations is that they enable them to drive different audiences to the most relevant product page. For example, if you are marketing the app, Garden, you know you have several distinct types of users and would want to highlight the app features in a way that best connects with each type.

custom product pages

For example:

  • People searching for “plant delivery” may want to see images of the shopping options within the app
  • People searching for “virtual gardening” will be most likely be interested to see the virtual garden section of the app
  • People searching for “garden tips” might want to see how the app provides suggestions and recommendations for gardeners

By matching your Apple Search Ads targeting with the ad variation that best engages each group, you should be able to drive more installs with the increased relevancy you can generate.

The benefits of using Skai to manage your Custom Product Pages

Skai’s mission is to take the manual work out of mobile marketing so advertisers can devote more time to strategically growing their installs, downloads, and usage while lowering expense metrics like Cost-per-Install and Cost-per-Tap.

For Custom Product Pages, Skai’s App Marketing solution offers added-value functionality to make them easier/faster to manage along with advanced analytics capabilities.

  • Reporting: View aggregated CPP reports and trend charts from top-level overviews down to specific granular data points. 
  • Visual Creatives: View side-by-side creative performance using Cards View to compare creative performance, including all the creative variations
  • Bulk Ad Creation: Assign Custom Product Pages with ease to multiple ad groups at once, streamlining actions and simplifying A/B testing.
  • Creative History: Access any previous creative versions, preview, and stats, even those not available via the Apple platform 
  • Attribution: View all of the MMP attribution stats, metrics, and results at the ad level, as well as key ASA data points. 
  • Play button. Quickly and easily preview your CPP before going live.

When you combine the power of CPP’s relevancy with Skai’s streamlined workflow and insights, app marketers are able to unlock the full value of their Apple Search Ads campaigns.

Custom Product Pages best practices and technical specs

Skai offers these recommendations when using CPPs:

  • Apply themed CPPs to the corresponding ad groups (i.e., showcase seasonal or culturally relevant content)
  • Take advantage of unique Skai features like the Play Button when previewing CPPs
  • Have a well-designed app page in the App Store and Google Play to increase the install conversion by 17-24%*
  • Cultivate a test and learn mindset to find the most effective CPPs

Curious about the technical specifications?

  • You can create additional versions of your App Store product page on iOS 15 and iPadOS 15 or later
  • Once you’ve created a custom product page, you can use its unique URL to share it through your marketing efforts, such as social media advertising or promotional communications.
  • You can have up to 35 custom product pages per app published on the App Store at a time.
  • Ensure your screenshots and app previews follow the specifications and that all metadata follows the App Store Review Guidelines.

Skai can take your app marketing programs to the next level 

As part of Skai’s intelligent marketing platform, our App Marketing solution helps your app stand out among millions in the top stores with Apple Search Ads, Google Universal App Campaigns, and more. Skai leverages an advanced algorithm based on AI and machine learning to ensure your ads reach your target users. Increase installs and user acquisition with streamlined automation, optimization, and reporting. 

Client results include:

  • 280% increase in installs for DraftKings
  • 314% increase in registrations for C-Date
  • 20% decrease in cost per acquisition for eToro
  • 2x increase in conversions for Epix Now

For more information or to see our cutting-edge functionality firsthand, please reach out and schedule a brief demo. 

Request a Demo of Skai

Related Posts

  • Skai’s App Marketing Bid Optimization: Once Upon Achieves 32% Cost-Per-Install Efficiency
    Read More
  • New Custom Product Pages Offer App Marketers Powerful Creative Flexibility in Apple Search Ads
    Read More
  • A smartphone loaded with different apps from the app store with companies using best mobile app marketing strategies.
    The Skai 5: Five Best App Marketing Strategies You Need to Implement Today
    Read More
  • An individual with their smartphone in their hands and a beverage on the table.
    Mobile App Marketing Best Practices Post-ATT
    Read More
  • Businessman on his smartphone that has the capability to gather app marketing metrics.
    Today’s 10 Most Important App Marketing Metrics 
    Read More
  • Mobile Game Marketing: Areas to Consider
    Read More
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share via Email
  • Copy Link
    Copied!
Tags: Apple, Apps, Create, Measure, Optimize, Plan, Target, xPAx

Subscribe to Updates

Media that matters.
Marketing that works.
© 2023 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
  • Connected Data
    • Market Intelligence
    • Our Approach
    • By Need
    • By Solution
  • Connected Strategy
    • Dynamic Marketing Mix
    • Budget Forecasting
    • Strategic Consulting
  • Connected Media
    • Overview
    • Retail Media
    • Paid Search
    • Paid Social
    • App Marketing
    • Auditing
    • Expert Services
  • Measurement
    • Incrementality
    • Experiments
    • Cross-Channel Attribution
  • Resources
    • Blog
    • Glossary
    • Case Studies
    • Training & Enablement
    • Developer Hub
Privacy Preference

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

Privacy Preference

Save All

Save

Accept Only Essential Cookies

Manage Cookie Preferences

Cookie Details Privacy Policy Imprint

Privacy Preference

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Save All Save Accept Only Essential Cookies

Back

Privacy Preference

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Name
Provider Owner of this website, Imprint
Purpose Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Host(s) .skai.io, skai.io
Cookie Name borlabs-cookie
Cookie Expiry 1 Year
Name
Provider Owner of this website
Purpose This cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy https://accessibe.com/privacy-policy
Cookie Name acsbState, acsbReset
Cookie Expiry n/a
Name
Provider Owner of this website
Host(s) skai.io
Cookie Name wordpress_sec_,wordpress_test_cookie,wp-postpass_*, wordpresspass_*, wordpressuser_*
Cookie Expiry Session / 1 Year

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Owner of this website
Host(s) .chilipiper.com, skai.chilipiper.com
Cookie Name fs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses*, _sp_id*
Cookie Expiry Session / 2 Years
Accept
Name
Provider Owner of this website
Host(s) .comeet.co, www.comeet.co
Cookie Name visid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie Expiry Session / 1 Year
Accept
Name
Provider Owner of this website
Host(s) skai.io
Cookie Name moduleFormPardotDownload
Cookie Expiry 30 days

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name _ga,_ga_*,_gat,_gat_*,_gid
Cookie Expiry 2 Months
Accept
Name
Provider Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
Purpose Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy https://www.hotjar.com/legal/policies/privacy/
Host(s) *.hotjar.com
Cookie Name _hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie Expiry Session / 1 Year

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Linkedin
Cookie Name lidc, li_gc, lang, AnalyticsSyncHistory, UserMatchHistory, li_sugr, bcookie, TDCPM, TDID, bscookie, ln_or
Cookie Expiry Session / 1 Year
Accept
Name
Provider Skai
Accept
Name
Provider 6sense
Cookie Name _gd_session, _an_uid, _gd_visitor, _gd_svisitor, 6suuid
Cookie Expiry Session / 400 Days
Accept
Name
Provider Pardot
Purpose Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s) .pardot.com, pi.pardot.com, skai.io
Cookie Name pardot, visitor_id*, lpv*
Cookie Expiry Session / 10 Years
Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Cookie by Google used for conversion tracking of Google Ads.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name IDE, 1P_JAR, NID, SOCS, CONSENT, AEC, _gcl_au, OTZ, test_cookie
Cookie Expiry Session / 400 Days
Accept
Name
Provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose Cookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy https://www.facebook.com/policies/cookies
Cookie Name _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie Expiry Session / 1 Year

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Wistia
Host(s) .wistia.com
Cookie Name cb_anonymous_id, _sp_ses.2b40, _li_dcdm_c, __hssrc, _gcl_au, _clsk, hubspotutk, _sp_id.2b40, __hssc, __hstc, _uetsid, _uetvid, _gid, _ga, _ga_GQR109DZ3Y, _lc2, fpi, _ex-pricing-cta, _fbp, cb_group_id, cb_user_id, _clck
Cookie Expiry Session / 400 Days
Accept
Name
Provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose Used to unblock Instagram content.
Privacy Policy https://www.instagram.com/legal/privacy/
Host(s) .instagram.com
Cookie Name pigeon_state
Cookie Expiry Session
Accept
Name
Provider Openstreetmap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom
Purpose Used to unblock OpenStreetMap content.
Privacy Policy https://wiki.osmfoundation.org/wiki/Privacy_Policy
Host(s) .openstreetmap.org
Cookie Name _osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token
Cookie Expiry 1-10 Years
Accept
Name
Provider Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Purpose Used to unblock Twitter content.
Privacy Policy https://twitter.com/privacy
Host(s) .twimg.com, .twitter.com
Cookie Name __widgetsettings, local_storage_support_test
Cookie Expiry Unlimited
Accept
Name
Provider Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA
Purpose Used to unblock Vimeo content.
Privacy Policy https://vimeo.com/privacy
Host(s) player.vimeo.com
Cookie Name vuid
Cookie Expiry 2 Years
Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Used to unblock YouTube content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
Host(s) google.com
Cookie Name CONSENT
Cookie Expiry 6 Month

Borlabs Cookie powered by Borlabs Cookie

Privacy Policy Imprint