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Incrementality

  • Evolve to AI-Driven Retail Media with Skai’s Optimization Solutions

    By Ana Alicia Santella On July  06, 2023
  • Unlocking Incrementality on Amazon with Amazon Marketing Cloud via Skai

    By Ana Alicia Santella On June  08, 2023
  • 4 Questions to Ask Yourself When Changes in Consumer Data Tracking Occur

    By Joshua Dreller On January  19, 2023
  • Skai’s Incrementality Measurement: Proves Upper-Funnel Effectiveness for Outdoor Brand Fjällräven

    By Elizabeth Baunach On November  14, 2022
  • [Guest Post from Kinase] Why You Must Experiment

    By Joshua Dreller On September  13, 2022
  • [WATCH] Incrementality Testing: Connecting Media and Measurement in a Post-Cookie World

    By Skai On August  02, 2022
  • How Skai Clients Use Incrementality Testing to Lessen the Impact of Budget Cuts

    By Toni Cohen On July  21, 2022
  • Expert Answers to Retail Media’s Hardest Questions, Vol 1

    By Joshua Dreller On July  19, 2022
  • April 2022 Retail Media Roundtable: Why Is Measurement Still a Challenge?

    By Joshua Dreller On April  27, 2022
  • The Marketing Data Dichotomy: How to Use and Protect Your First-Party Data

    By Joshua Dreller On April  18, 2022
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