Search Marketers Now Able to Influence Product Discoverability
Skai and Pinterest, the world’s catalog of ideas, today announced a strategic partnership that will help marketers directly reach people as they plan and search on Pinterest throughout their consumer journey.
Every month, people conduct 2 billion searches on Pinterest that span the path to purchase. Search Ads on Pinterest help businesses reach their audience all the way from discovery to action. Businesses can drive incremental growth and reach new audiences at some of the earliest points in their decision making process.
Search Ads on Pinterest are built on proven search marketing foundations: Keyword Campaigns and Shopping Campaigns. They come with a guaranteed search placement, helping marketers reach people as they’re actively seeking things to buy. Because Pinterest ads are relevant, these promoted search results are native and non-disruptive. They’re also visual, so they’re easy to browse and are optimized for mobile discovery.
Skai is the first partner to power Search Ads on Pinterest, enabling top brands to engage with the 150M consumers who use Pinterest to plan their purchases every month. Skai’s agile marketing solutions and search expertise will enable advertisers to tap into this valued audience in a highly efficient and effective manner, optimizing search holistically from discovery to conversion.
“Skai is a thought leader and innovator in search marketing. They were a clear choice when we needed a partner to help take Search Ads on Pinterest to market. Skai’s ability to scale and optimize will speed execution and help marketers get the most out of their Pinterest advertising investment,” said Michael Akkerman, Head of Marketing Partners, Pinterest.
Skai helps marketers overcome one of the major challenges of digital advertising: scaling high-quality, efficient campaigns across multiple publishers. With proven self-service campaign automation, 1-click shopping mirroring, predictive budget management and bid optimization, Search Ads on Pinterest will be quick, easy, and profitable.
“At Skai, we see growing momentum in native advertising that is increasingly mobile and interactive. Pinterest’s visual content, dominant shopper mindset, and content persistence aligns with our vision of where search is headed. We’re very excited about bringing this offering to our clients and helping them achieve first mover advantage,” said Will Martin-Gill, Skai’s Chief of Strategy and Development.
Belk, a leading department store and Skai client, has already seen encouraging results on Pinterest. “Skai’s innovations have driven triple-digit lift in conversions across the publishers we advertise on, while reducing costs. We’ve already begun testing on Pinterest and have seen positive results in online and offline revenue as well as return on ad spend when combining Promoted Pins with other advertising. We’re looking forward to boosting these results significantly as Skai applies their technology to Search Ads on Pinterest,” said Robert Shipley, VP of Integrated Marketing, Belk.
- Pinterest Blog Post: Introducing Search Ads on Pinterest
- Kenshoo and Pinterest White Paper: A New Take on Search
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