Performance marketing agency selects Skai Social for social media ad campaign management and optimisation
London (11 March, 2013) – Skai Social, a global social marketing platform, has been selected by London-based performance marketing agency Albion Cell to power its clients’ social media advertising campaigns. Creative agency, Albion, recently launched specialist social performance marketing agency, Albion Cell, to realize the opportunities presented by social data for its clients and Skai Social enables Albion Cell to deliver this with ease and effectiveness.
Albion Cell, whose clients include Jose Cuervo, TransferWise, King, SmartCells and Wickes, has selected Skai Social as its sole social marketing platform partner because of its global scalability, effectiveness at measuring and optimising Facebook advertising campaigns, and ability to report on cross-channel attribution. Being a Facebook Strategic Preferred Marketing Developer, Skai Social will also be able to help Albion Cell stay ahead of the curve in managing its clients’ campaigns.
“As the boundaries between offline and online campaigns continue to merge, it’s essential that we provide a holistic digital marketing service to our clients,” explained Jason Goodman, founder and CEO of Albion. “As a creative agency who wants to create game-changing businesses, brands and communications, having Albion Cell to access the insights that Skai Social offers us is absolutely essential in the execution – and ultimately the success – of our clients’ social media ad campaigns.”
“We wanted to work with a technology platform that enables us to run commercial campaigns for Facebook and, after testing a number of systems, it was clear to us that Skai Social was the only one which could provide us with right mix of campaign control, complete visibility over our campaign effectiveness and ability to articulate performance simply back to our clients,” Goodman added.
Chris Ward, UK and EMEA managing director for Skai, said: “As an innovative creative agency, Albion will benefit from using Skai Social’s easy-to-use interface and advanced targeting, scheduling, measurement and reporting capabilities to optimise its social media campaigns. As brands seek to deliver enhanced interactive experiences across multiple platforms over desktop and mobile devices alike, tools such as Skai Social have become essential to success. We’re proud to power Albion in the delivery of fully integrated marketing solutions.”
The Skai Social platform supports Facebook marketplace, premium, desktop and mobile news feed ads through the Facebook Ads API, as well as placement on the Facebook Exchange (FBX). Skai Social enables agencies and brands to view, analyse and attribute paid social advertising along-side owned social media, paid search and other online advertising channels.
About Albion Cell
Albion Cell is a social performance marketing agency who use ‘big data’ from global social networks like Facebook to create more effective and imaginative customer acquisition strategies and campaigns.For more information please visit www.albioncell.com
About Skai Social
The mission of Skai Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Skai Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Skai Social is built on the Skai Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Skai Social delivers over 1 billion targeted ads each day. Skai Social is an operating unit of Skai, a global leader in digital marketing software directing more than $25 billion in annual sales revenue for clients such as Accor, Camelot Communications, CareerBuilder, Expedia, Havas, Performics, Resolution Media, Sears, Starcom MediaVest Group, TicketsNow, Tiny Prints and Zappos. Please visit Skai Social or Facebook.com/Kenshoo for more information.
Skai Social and Skai are trademarks of Skai Ltd. Facebook® is a registered trademark of Facebook, Inc. Other company and brand names may be trademarks of their respective owners.