admonsters_Facebook_Mobile_Ad_Spend

“Much to many publishers’ dismay, mobile inventory is abundant and cheap. Except the latter (sort of) doesn’t apply for Facebook – according to new findings by digital marketing solutions company Skai Social, Facebook’s mobile ads have a 70% price premium over their desktop counterpart, with mobile bringing in $1.38 per click, compared to only $0.81 on desktops.”