Training & certification

The smartest marketer is YOU 

Skai University is here to help you master the platform and get the most out of your investment. Check out enablement options below and start learning how to use Skai’s tools and features to scale growth for your brand or clients.

Boost Productivity

Work more efficiently and effectively with your increased knowledge of Skai and become an invaluable asset to your team.

Get Recognized 

Skill up for career advancement and professional growth by branding yourself or your agency as a Skai Certified expert.

Exclusive Resources

From monthly product release notes and webinars on the latest features to key industry topics, gain insights to stay ahead.

“GroupM’s partnership with Skai and commitment to employee certification showcases our dedication to commerce excellence and delivering cutting-edge performance. By equipping our team with the technical knowledge through the Skai certification, we maximize the platform’s potential, driving unparalleled results for our clients’ commerce businesses.”

Petey Shivery, Director, Global Commerce Strategy

Live Training

Instructor-led webinars offer the opportunity to learn the core features or advanced topics to help you achieve your goals. 

On-Demand Courses 

Whether completely new to a channel or seasoned expert, discover all Skai University has to offer with over 160 courses covering Retail Media, Paid Search, Paid Social, Apps, Amazon DSP and more.

Certification

Earn badges by passing certification exams to showcase your Skai proficiency. Skai Certified professionals demonstrate expertise in implementing advanced features and optimizing campaigns across the Skai platform. 

Skai Certified Agencies

Showcase your organization’s expertise and boost client efficiency and performance with Skai. Skai’s platform allows you to automate tasks, set alerts for key areas, and focus more on marketing strategy and innovative ideas to grow your clients’ businesses. Skai Certified agencies gain additional exposure with custom badges for marketing use and inclusion on Skai’s Partner Ecosystem.

Agency teams can apply to become a Skai Certified Agency by having at least five team members certified in a single channel (Retail Media, Paid Search, Paid Social, App Advertising, or Amazon DSP).

Onboarding and Support Resources

Learn more about all the different resources within Skai to help you work more efficiently and stay up to date with the latest features to adopt in a constantly changing industry: 

Client Success

Beyond technical implementation and support, this team will collaborate with clients to leverage Skai to drive growth.

Help Center

Find answers to questions and detailed information into the latest from Skai.

Skai University →

An all-in-one spot for on-demand educational and training resources to maximize Skai usage.

Onesheet Library

Discover condensed insights into new features, channels, and more.

Product Release Notes

Monthly recaps covering the newest updates and product roadmap highlights.

Enablement Services →

Need a more bespoke training? Leverage this team to create a custom curriculum.