Skai Social and Shoutlet clients can now better understand what drives consumers to act
Las Vegas (December 4, 2012) – Leading cloud-based social marketing platforms, Skai Social and Shoutlet, unveiled today at SMX Social an integrated solution for paid, owned and earned media. The offering improves campaign analytics, enabling marketers to more accurately and holistically measure, attribute and optimize social media campaigns and cross-channel marketing communications.
Through Skai Social and Shoutlet, clients gain visibility into the impact of owned media assets, and paid social advertising, ultimately driving more accurate captures of revenue-driving activity, down to the individual page posts. This functionality illuminates the full value of social media initiatives by enabling brands to better understand how paid and owned social media activity contribute to the purchase process.
“The integration of Skai Social and Shoutlet offers marketers the unique ability to monitor a consumer’s path to action following each interaction with the brand,” said Jason Weaver, CEO of Shoutlet. “This detail enables advertisers and agencies to identify and attribute successful activity and maximize ROI of both paid and owned social media campaigns.”
The partnership allows marketers to better evaluate which strategies resonate most with social media users and apply those insights to achieve deeper brand engagement and optimize click-to-sale conversions. Additionally, through the Skai Universal Platform, marketers can view social media performance alongside search and other channels to holistically assess campaign activity and bottom-line results.
“Skai Social clients who run multi-channel campaigns can now examine a more complete picture of their brands’ interaction with consumers and assess the value driven by owned and paid social media,” said Sivan Metzger, General Manager of Skai Social. “Marketers who better understand this interplay can more effectively outperform competitors, avoid costly errors, and optimize campaigns much faster and smarter.”
In addition to announcing the new partnership at SMX Social, both companies launched major platform updates. Skai Social released a beta of Skai Social 2.0 and Shoutlet announced the next iteration of its platform, Shoutlet 6.0, which includes significant new features and updates to existing functionality. Platform demos and information are available on the Skai Social and Shoutlet websites.
Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit www.shoutlet.com
About Skai Social
The mission of Skai Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Skai Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Skai Social is built on the Skai Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As 1 of only 2 companies in the world designated as a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Skai Social delivers over 1 billion targeted ads each day. Skai Social is an operating unit of Skai, a global leader in digital marketing software directing more than $25 billion in annual sales revenue for clients such as Accor, Camelot Communications, CareerBuilder, Expedia, Havas, Performics, Resolution Media, Sears, Starcom MediaVest Group, TicketsNow, Tiny Prints and Zappos. Please visit KenshooSocial.com orFacebook.com/KenshooSocial for more information.
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