Omnichannel marketing for food and beverage brands
Connect with your customers using food and beverage data and insights, omnichannel marketing execution, and accurate measurement. See how Skai can elevate your digital marketing.
Powering growth for the world’s biggest food and beverage brands
Reach your consumers on the channels that matter most
ACTIVATE and VALIDATE with best-in-class omnichannel marketing execution
Leverage competitive intelligence to grow your addressable market
Monitor paid and organic share of voice within a unified dashboard
Grow share of voice with rules-based automatic bid optimization
Conquest with ads synced to your competitors’ TV ads
Harness internal and external analytics to gain a competitive advantage
Get in front of your competitors’ customers by targeting 1,000+ third-party audience segments
Drive new trials and bottom-line sales
Manage all ad campaigns, across retailers, within a unified platform
Bridge the gap between cross-retailer, omnichannel attribution models with custom metrics
Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate analytics
Get more from digital shopper marketing
Engage shoppers throughout the consumer journey across 30+ retailers all in one platform
Scale winning strategies with A/B tests
Leverage algorithmic bid and budget optimizations to automatically drive toward KPIs
Manage similar, lookalike, WCA, and customer list audiences across search and social channels
Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Leverage omnichannel retail intelligence
Understand the true impact of search, social, and retail channels
Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
Leverage data from Amazon Brand Analytics, including COGS, inventory health, ratings, and the number of other sellers, to inform which products to promote across channels
Activate ads based on weather, TV, and health signals to drive sales of contextually relevant products
PREDICT and REACH with food and beverage market intelligence that drives opportunity
Turn food and beverage analytics into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more to leverage the most comprehensive and relevant dataset.
Evolving consumer tastes, new trends, and increased competitive pressures are driving the need for more creativity and innovation from today’s food and beverage brands.
Using patented NLP and AI technologies, Skai leads the pack in providing the most granular product attributes so you can better optimize your product make-up and advertising creative according to what consumers really want.
We continuously refresh our data to quickly detect the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.
Hear from our clients in the food and beverage industry
“It’s hard to ignore how dangerous tunnel vision has become in today’s landscape of rapid fragmentation and proliferation, coupled with consumer sophistication. We set off to build a solution to make projecting the sideways views core to portfolio innovation planning.”
“Skai gives us the confidence to make the right business decisions by providing a 360-degree view of all the influences that may impact future demand, from customer sentiment to market innovations.”
Nick Steel, Growth Strategy & Insight Director
“Skai’s optimization is nothing short of amazing! Really impressive. It saved us thousands of dollars.”
Ted Tieken, Founder & CEO
“Skai truly serves as our ‘one-stop-shop’ for all learnings and optimizations. We knew it would be a time-saver, but were thrilled with the immediate impact on performance, too!”
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