Retail Media: European Trends and 2023 Outlook
Retail Media ad spend in Europe has already exceeded €8bn—and even with a possible recession looming, it looks set to continue growing as marketers increasingly turn their attention to ad formats that can be tied back to the bottom line.
But despite its obvious appeal, for brands and agencies advertising on retail media new challenges are emerging. Remaining profitable is harder than ever as increasing competition pushes up ad costs. And as new ad formats emerge and other European retailers start to ramp up their own offerings, there is added complexity in deciding how and where to spend budgets most effectively.
The next wave of retail media is upon us and 2023 will require new strategies to what has gone before. Are you ready?
Join our webinar on 19th October at 2 p.m. BST | 3 p.m. CET, as we discuss the state of Retail Media in Europe alongside IAB Europe, HP, and Wavemaker.
Director EMEA In House Search & Ecommerce Marketing, HP
Global Head of Ecommerce, Wavemaker
Chief Economist, IAB Europe
Senior Director Strategic Marketing, Skai