How Retail Media is Shaping Up to Be a Customer-Centric Experience
Brands have more opportunities than ever to reach target audiences across their journey. We can look to Amazon as an example of how retail media is shaping itself to be an influence across the whole customer journey and just not within the retail experience alone. With innovations in DSP, Sponsored Display and AMC there is a common thread for those who use the tools successfully—audience connectivity and intelligence.
Gone are the days where item level data is the most important view for commerce advertisers to measure success. Join CRC’s Executive Director of eCommerce Council, Nick Fischietto, when he sits down with Skai’s VP of Product Marketing & Communications, Megan Harbold, and talk about why it’s imperative to take a customer-centric view of this data which helps tie together cross-channel, cross-retailer and cross-publisher strategies.
During the call, you will learn…
- From data to knowledge; the types of inputs needed to apply customer-centricity to your retail media advertising
- Trends in audience insights today and how to begin transforming your approach to take advantage of what’s coming
Register your spot here or by using the ‘Register Now’ button above