Retail media has exploded with a bang. In 2020 alone, brands invested $5B+in advertising across retailers, including Amazon, Walmart, Target and others all in an effort to influence shoppers at the digital point of sale. In 2021, we started to see the rise of many more retailers following suit, with Skai having access to the largest network.
With eCommerce sales projected to reach over 19% by 2024, it’s critical for brands to navigate this high growth channel. With the retail media ecosystem expanding rapidly, how should brands decide what retailers are right for them, and optimize their media mix? And, how should they maintain a balance between online and offline tactics? Skai, formerly Kenshoo, has just the right answers for you.
Join CRC’s eCommerce analysts alongside Skai – a marketing activation solution for brands & agencies – for our fourth webinar installment of CRC’s Thought Leader Webinar Series.
In this 60-minute session, Skai’s General Manager of eCommerce, Nich Weinheimer will join CRC’s Director Claire McBride and deep dive into the answers to your most burning retail media questions.
Topics for discussion will include:
- What retailers should brands consider and what opportunities come with each?
- How can you determine how much budget you should spend on each retailer?
- What strategies should brands implement to optimize their retail media mix?
- How can you remove the silos between different teams to capitalize on the retail media opportunity?
- How do you successfully balance your online and offline ecommerce strategies?
If you can’t make it to the live call, you can still register to get the full slide deck, audio replay, and real-time audience polling results we’ll share after the call.
Speakers
Sr. Director, Retail Media, Skai