About the event
GenAI is rewriting the rules of marketing on three fronts.
Answer engines are emerging as a new full-funnel channel in their own right.
Existing performance channels are becoming AI-native with innovations like AI Overviews in Google, Sparky, and Rufus reshaping how discovery, influence, and conversion happen.
And marketer workflows are evolving from AI as an assistant to AI embedded directly into platforms, decisions, and execution.
Join our webinar on March 26 as we unpack what these three shifts mean for modern marketers and explore real-world examples of how commerce media strategies are being rebuilt for the GenAI era.
Don’t miss out. Register today.
PS – even if you can’t make it, as long as you register, you’ll receive the recording.