Data Centralization

One source of truth for all of your media and commerce data

Data scattered across markets, channels, publishers, and tools slows reporting and weakens decisions. Skai brings media, first-party, and commerce data together so every team works from the same foundation, driving clear insights, seamless execution, and stronger outcomes.

Centralized & Standardized

Turn scattered retail and media data into one consistent structure — aligned across channels, regions, and brands.

Open
Integrations

Bring your own data, connect preferred vendors, or use Skai’s built-ins — all unified in one platform.

Data In,
Data Out

Feed Skai with your own data, and push Skai’s intelligence back into your in-house tools, BI platforms, and teams.

How Skai makes it happen

Connect your data

Bring all your media and commerce data into Skai through direct API connections or Universal Channel — even if you don’t use Skai for activation.

Organize your data

Apply a single taxonomy across all media and commerce data. Use dimensions like brand, market, product line, or campaign objective to structure data consistently enabling faster queries, meaningful dashboards, and a shared lens across teams.

Create your views

Build dashboards and reports tailored to brands, regions, or teams for full visibility across your business.

Query with Celeste

Use Celeste AI to instantly analyze unified data, surface insights, and guide your next moves.

Haleon transforms media strategy

With centralized data management in Skai, the results lead to overall improved visibility and actionability at scale.

See all Case Studies

Background: Haleon runs a 6 figure digital media program across 26 brands, 14 regions, 20 channels, and 5 agencies.

Challenge: Fragmented data across agencies and platforms made real-time reporting and agile decision-making nearly impossible.

Solution: By consolidating search, social, and retail media data into Skai, Haleon gained centralized visibility, quickly identified performance issues, and optimized strategy.

Result: A streamlined, global data solution unboxed timely data-driven decision-making. Haleon saw a revenue increase of over 9% YoY.

See all Case Studies

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In today’s complex retail media landscape, ROAS alone fails to capture the true impact of advertising investments across the fragmented digital ecosystem.

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The Evolution of Full-Funnel Retail Media Audience Targeting

Build intentional, responsive paths that move with your shopper, not ahead of them.

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FAQs

Fragmented data across retailers, media channels, and teams creates reporting delays and makes it impossible to connect ad performance to business outcomes. Teams can’t optimize holistically when sales, media, and operations data live in silos.

Successful unification requires standardized taxonomy and centralized reporting across all media and commerce touchpoints. Platforms like Skai consolidate data from 160+ marketplaces, helping brands like Haleon achieve 9% revenue growth.

Skai combines media, retail, and commerce data in one system rather than requiring multiple integrations. This enables Celeste, he first GenAI marketing agent purpose-built for commerce media, to provide unified insights across media and operations teams in a single interface.

Ready to unify your data?

Power your commerce media program with one connected source of truth — standardized, integrated, and ready to fuel insights, execution, and GenAI.

Request a Demo