Cookies and Similar Tracking Technologies Policy
This Cookies and Similar Technologies Policy (this “Policy”) provides you with general information about cookies and similar technologies (collectively, “Tracking Technologies”) as well as how and for what purposes Kenshoo Ltd. d/b/a Skai (“Company”) use such Tracking Technologies on the Company website (this “Website”).
Please take the time to read this Policy. If you have questions or comments, you are welcome to contact us at: privacy@skai.io.
Cookies are small files with pieces of information, normally consisting of just letters and numbers, which websites use when users visit them.
Software on the users’ devices (for example, a web browser) can store cookies and send them back to the website the next time they visit, to make a specific function of the website work and to provide information about the user’s activities on the website.
For What Purposes Are Cookies Being Used?
Cookies are used in numerous ways. For example, when analyzing traffic to a website or tracking users’ browsing behavior.
Cookies are widely used as they allow a website to recognize a user’s device. Cookies and other similar technologies help websites to remember the visitors and their activities, for example, the user’s login details or the goods users wish to buy when they add goods to their online basket or proceed to the checkout on an internet shopping website.
There are different types of cookies used by Company:
Essential Cookies
These cookies are essential to enable you to use the website. They are used to provide you with content, products, and services that you have requested. Such cookies are essential to help your device download or stream information so that you can navigate around the website, use its features, and return to pages you have previously visited.
Functional Cookies
These cookies are used to recognize you when you return to the website and allow us to remember your choices and preferences to provide you with a personalized experience.
Analytics Cookies
Analytics cookies collect information about how visitors use this Website. Our service providers can transfer relevant information to third parties where required by law or where such third parties process such information on their behalf.
Marketing Cookies
Marketing cookies collect personal information such as your name, which pages you visit on this Website, your history arriving at this Website, your purchases from us, and so on. Collected information is used to evaluate and improve the effectiveness of our marketing campaigns.
External Media Cookies
These Cookies allow us to present content from video platforms and social media platforms is blocked by default. If External Media services are accepted, access to those contents no longer requires manual consent.
What Are ‘Session’ and ‘Persistent’ Cookies?
“Session Cookies” are removed from your device once you close your browser session.
“Persistent Cookies” last for longer periods on your device – after you close your browser session.
A user can delete previously set persistent cookies manually or configure the browser settings to delete cookies, as further described below.
What Are ‘First-party’ and ‘Third-party’ Cookies?
First-party cookies are set directly by the website that the user is visiting. For the purpose of this Policy, these are cookies that are set directly by this Website.
Third-party cookies are set by a domain other than the one visited by the user. For the purpose of this Policy, these are cookies that are set by service providers of this Website.
What Are ‘Similar Technologies’?
Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices so that visits to a website can be analyzed.
Any technology that stores or accesses information on the user’s device is relevant for this purpose, and therefore it includes, for example, HTML5 local storage, Local Shared Objects and fingerprinting techniques.
Additionally, technologies like scripts, tracking pixels and plugins, wherever these are used – are also considered as similar technologies. For example, many companies, including us, conduct electronic marketing and incorporate a tracking pixel in email messages. The pixels record information including the time, location and operating system of the device used to read the email.
Does Company Use Tracking Technologies?
Yes, we do.
We use both Session Cookies and Persistent Cookies as part of your experience on this Website so that we can facilitate the use of the data’s features and tools, keep track of your preferences as well as improve our service by creating better designs for you.
Some cookies are strictly essential for the operation of this Website while other cookies help to improve our services and marketing activities. The same rule goes for all Tracking Technologies that we use.
More details on the Tracking Technologies table used is available here.
When a Tracking Technology contains personal data, then the Company Privacy Policy applies as well.
Does Company Need to Obtain My Consent for Using Tracking Technologies?
Yes, however only with respect to the Tracking Technologies that are not strictly essential for the operation of this Website.
If you do not agree to accept our cookies or other Tracking Technologies that are not strictly essential for the operation of this Website, we will make commercially reasonable efforts to provide you with the same level of services.
Can I Manage My Tracking Technologies Preferences?
Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is an HTTP header field indicating your preference for tracking your activities on our services or through cross-site user tracking. This Website does not respond to DNT signals.
Every browser allows you to manage your Tracking Technologies preferences, usually found in the “Help” or “Settings” sections of the web browser.
Here are some links to some commonly used web browsers: (a) Google Chrome; (b) Microsoft Edge; (c) Mozilla Firefox; (d) Microsoft Internet Explorer; (e) Opera; (f) Apple Safari.
In addition, you can turn off certain third party targeting or advertising cookies by visiting the following link: Network Advertising Initiative.
To find out more about cookies, including how to see what cookies have been set, you can visit the following websites: www.aboutcookies.org and www.allaboutcookies.org.
We update this Policy, where needed. We will post a notice on this Website if our policy update includes substantial changes and obtain your consent once again, where required under applicable laws.
This Policy was last updated in Otcober 2025.