Tinuiti Drives 24% Revenue Growth Through AI-Powered Amazon Optimization for Full Moon Pet

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with nearly $4 billion in digital media under management. With expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, influencer marketing, and lifecycle strategies, Tinuiti delivers data driven performance marketing solutions.

Full Moon Pet is a brand of human-grade dog food and treats, founded in 2011. They focus on using 100% human-grade ingredients, sourced from family farms and ranches, and prioritize animal welfare and sustainability.

Tinuiti’s primary objective for Full Moon Pet was to drive sales on Amazon while maximizing return on ad spend (ROAS). With limited incremental investment opportunities, Tinuiti aimed to optimize ad spend efficiency to support Full Moon’s broader growth goals. Success was measured by the ability to increase ROAS and overall sales without raising the existing ad budget, making performance gains entirely dependent on smarter spending and improved campaign effectiveness. To drive meaningful results, Tinuiti needed to manage budgets more effectively and ensure they were capturing the most revenue driving opportunities.

To tackle the challenge of budget efficiency and scalability, Tinuiti turned to Skai’s AI powered Portfolio Optimization and Budget Navigator, which automatically managed and adjusted bids and budgets across campaigns.

Skai’s algorithm dynamically optimized bids and budgets across the portfolio, prioritizing the most effective campaigns. This real time optimization allowed for continuous performance adjustments, ensuring the highest possible ROAS.

Key Skai features played a critical role in the campaign’s success. Portfolio Optimization automated bid and budget adjustments, significantly boosting efficiency. Algorithmic optimization identified top performing campaigns and directed spend accordingly, driving better results.

Comparing data from February 2025, when Budget Navigator was activated, versus January 2025, the results speak to the amazing efficiency gain. February showed significantly better efficiency with higher conversion rates and ROI. Campaigns became more targeted, achieving better results:

• Revenue increased by 24%
• ROI improved by 23%
• Conversion Rate increased significantly by 28%
• Total conversions grew by 22%
• CTR showed remarkable improvement of 133%

Full Moon Pet offers premium, human-grade, USDA-certified dog food and treats made with ethically sourced, responsibly raised meats, and wholesome ingredients. Founded in 2011 by Ryan Perdue, Full Moon was one of the first brands to prioritize human-grade ingredients and continues to lead the industry with products free from fillers, artificial preservatives, and by-products. Using small-batch cooking methods, Full Moon ensures that each meal is rich in flavor and nutritious. The brand’s products exceed AAFCO standards and are proudly made in the USA. Full Moon’s product line is available at FullMoonPet.com, Amazon, Chewy and select retailers across the country.

Tinuiti is the largest independent full-funnel marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,200 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands.

For more information visit https://tinuiti.com/.