Allied Digital Strategies leverages Skai to increase revenue 69% for LUV HER accessories

LUV HER Accessories had built a strong foundation with their flagship character-based accessories brand, creating loyal customers and steady revenue streams. The company recognized a significant growth opportunity in expanding its diverse portfolio of princess and doll character product lines. With multiple untapped brands in the catalog, LUV HER saw the potential to dramatically scale advertising efforts and reach new customer segments across Amazon’s marketplace.

However, maximizing this opportunity required sophisticated campaign management capabilities. Successfully launching and scaling multiple product lines simultaneously would demand advanced budget optimization, real-time campaign adjustments, and data-driven insights to ensure each new brand achieved profitability while maintaining competitive positioning.

LUV HER teamed up with marketing agency Allied Digital Strategies and Skai’s suite of advanced Amazon Ads capabilities to unlock their growth potential. The agency set out to scale up LUV HER’s Amazon presence with a full-funnel approach. This included Sponsored Products and Amazon DSP to maximize reach and impact across all product lines.

Launching new product lines for different princess and doll characters brought a surge in campaign traffic. The strong demand often exhausted daily budgets before the end of the day, signaling both success and the need for more sophisticated budget management. To tackle this, Allied used Skai’s Automated Actions to create instant alerts whenever the campaigns ran out of budget. With templated reports, the agency gained key insights into exactly when campaigns were running out of budget. This analysis helped the team fine-tune the budget strategy with greater precision to maximize visibility.

During peak sales events like Q4 and Prime Day, Allied increased its agility by automating bid increases or decreases based on real-time data and keyword ROAS. And to ensure every dollar worked harder while staying competitive during these high-stakes events, rules-based budget automation allowed more fluid budget allocation while maximizing ROAS and eliminating lots of manual workflows.

Incorporating Amazon DSP into its media strategy, success depended on promoting the top-performing and the most profitable. Skai’s Products Grid streamlined this analysis and made it easy for the agency to quickly filter for specific ASINs to promote and dig into relevant product data. And Dimensions & Categories enhanced campaign analysis by specific criteria so determining which targeting strategies were working and which were not was simple.

By Q4 2024, the pivot paid off. As LUV Her scaled spend across new lines and new targeting tactics, the brand maintained profitability.

Sponsored Products

• Revenue increased by 69%-100% 3 years in a row
• ROAS improved by 5% YoY
• TACoS improved by 6%
  

Amazon DSP revenue grew by 108%

• Revenue grew by 108%
• ROAS rose by 28% YoY
• TACoS improved by 22%

By embracing new tools and strategies, and working closely with trusted partners, LUV HER Accessories and Allied emerged stronger, more agile, and well-positioned for continued growth in the future.

From hair accessories to cosmetics, LUV Her crafts unique collections for parents seeking stylish and fun designs. Discover trendsetting fashion accessories and kids jewelry at luvhershop.com.

Allied Digital Strategies connects agencies and brands with the industry’s leading “all-you-need” technology platform for your Search, Social, and E-Commerce needs. As a Licensed Partner with.Skai™, Allied empowers clients with dynamic solutions for today’s biggest marketing and advertising challenges. Allied provides technical consulting, implementation, and support for the nation’s leading digital advertising platforms, including Google, Meta, Microsoft, Amazon, Walmart, Pinterest, Twitter, and LinkedIn. For more information, visit our website at www.allieddigitalstrategies.com.