Automated Labels For Actionable Insights

Smart Tags from Skai

Leverage insights powered by artificial intelligence and machine learning to enhance your marketing program.

  • Insights That Drive Business Impact

    In today’s era of big data, advertisers are armed with a wealth of information.

    But numbers alone still leave you guessing why your performance declined, why your ad isn't effective or if there are outside factors that may be impacting your campaigns.

    Skai's Smart Tags are automated labels that provide actionable insights into campaign performance and optimization.

    For more information on this feature, read the article Feature Focus: Smart Tags Help You Take Action on Popular Products.
"Keyword smart tags have been a great tool for our team – we are a lean team and our accounts are extremely large and keyword dense, so these tags have helped alert us of any issues happening without us having to scrub through thousands of keywords, which is a huge time saver for us!"

Robyn Feldmar & Kim Theune - Paid Search Associate, Performance Media, Walgreens, Walgreens

Save Time and Maximize Performance at Scale

  • Scale Your Campaigns

    Maximize campaign performance with information that otherwise would have gone uncovered. Smart Tags inform you of results behind the scenes and also provide solutions to help maximize your marketing program.

  • Understand Your Performance

    Smart Tags unlock the "Aha!" moments in your life. Now, when an advertiser notices a decrease in performance on an ad that previously performed well, a Smart Tag appears, exposing exactly what happened and what to do about it.

  • Skip the Guesswork

    By relying on only the metrics and data available today, advertisers are constantly theorizing why one ad performed better than another or what external factors may be impacting results. Smart Tags skip the guesswork by providing the answers to questions you may never have thought to ask.

  • Improve Your Strategy

    With more information than ever before appearing automatically in your Skai dashboard, you can spend less time deriving insights from your results and more time planning and executing.

Benefits of Skai Smart Tags

  • Always-On

    Analyze performance in real-time and leverage machine-learning and user feedback to improve.

  • Proactive

    Identify issues you never recognized before the issues even occur.

  • Actionable

    Beyond just stating your ad is underperforming or your results aren’t good, Smart Tags provide you with recommendations and easy-to-execute solutions.

The Following Smart Tags Are Currently Available

  • Popular Products

    Tags product groups containing products which we’ve identified as highly searched for in ecommerce platforms.

  • Duplicate Keywords

    Tags keywords with the same keyword text and match type as another keyword in the same ad group or campaign, or in another campaign targeting the same audience, location and device.

  • Underperforming Ads

    Tags ads that are underperforming within their ad groups. This tag is powered by Creative Boost, our unique engine for ensuring you get the most out of the optimization of your creatives.

  • Blocked Keywords

    This smart tag identifies keywords that are blocked by negative keywords and enables you to take direct action from the recommendations panel.

  • Device Shift

    Quickly identify and address any significant changes to the distribution of your clicks by device with the Device Shift smart tag, for campaigns under publisher optimization.

  • Audience Shift

    Identify which audiences have a significant shift in their click or spend share and create an automated alert so you’re informed immediately about future shifts.

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