[Infographic] How consumers plan to spend Amazon Prime Day 2024

Summary

Skai’s survey of 1000 U.S. consumers provides marketers with valuable insights into the behavior and preferences of Prime Day shoppers. Understanding these consumer trends can help tailor marketing strategies to better meet the needs of this highly engaged audience. Marketers can leverage this information to optimize their campaigns, focusing on key factors that drive purchases and enhance customer engagement during one of the biggest retail events of the year.