Posts by Skai

• What Is Incrementality in Marketing?

  By Skai On May  09, 2025
• What is iROAS and Why It Matters for Retail Media Performance

  By Skai On May  06, 2025
• Incrementality Measurement Tools

  By Skai On May  02, 2025
• Paid Search Trends Every Performance Marketer Should Watch in 2025

  By Skai On April  10, 2025
• Key Benefits of Social Commerce to Customers

  By Skai On April  09, 2025
• How to Measure Incrementality: Determining the Impact of Marketing Efforts

  By Skai On March  25, 2025
• Incrementality Testing vs A/B Testing: Choosing the Right Measurement Method for Performance Marketing

  By Skai On February  28, 2025
• Ecommerce vs Social Commerce: Understanding How Social Platforms Are Reshaping Online Retail

  By Skai On February  20, 2025
• Social Commerce Platforms: Connecting Social Media and Retail in the Modern Shopping Journey

  By Skai On February  14, 2025
• Incrementality vs Attribution: Measuring True Marketing Impact

  By Skai On February  12, 2025