Performance Marketing Blog

Prepare for Walmart Deals

Pair Walmart Connect with Skai automation to optimize bids, budgets, and audiences in compressed event windows for this holiday season.

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AI Agents are a new channel

Haworth Media’s Director of Commerce and Search Axel Rosar dives into why AI Overviews and LLMs are a sign that search behavior is evolving.

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Uncover Hidden SEM Growth

The top search programs now focus on systematic optimization—finding 1% improvements across workflows, data integration, and channel alignment.

5 Key Takeaways

How Financial Services Brands Are Winning With Paid Search

A Prompt For Every Purpose: How to Tailor GenAI For Each Marketing Channel

Social Commerce for Retail Marketers: Focus on Pinterest

How Retail Media Teams Are Navigating Tariffs, Inflation, and Uncertainty: Q&A With The Bluebird Group’s CMO Jacob Snelson

How Consumer Electronics Brands Are Winning with Retail Media

Retail Media Trends: Key Insights and Strategies from Q1 2025

Getting Good at AI: A Marketer’s Guide to Prompt Engineering

Social Commerce for Retail Marketers: Focus on Snapchat

The Evolution of Full-Funnel Retail Media Audience Targeting

How Healthcare Brands Are Winning with Retail Media

Paid Search Trends Every Performance Marketer Should Watch in 2025

GenAI Capabilities Marketers Should Demand From Their Tech Partners

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