San Francisco(December 14, 2011) – Skai (www.skai.io), a global leader in digital marketing software, today announced the selection of William Martin-Gill as General Manager of Skai Enterprise, the industry’s premier campaign management platform for paid search and online marketing.
Martin-Gill will join Skai from eBay, where he served as Director of Global Search Engine Marketing and managed the company’s global paid search efforts and Triton platform. In previous roles, Martin-Gill was the global lead for the eBay Partner Network, managing over 100,000 affiliates across 15 countries and was a Senior Manager in eBay’s Corporate Strategy group. Before joining eBay in 2004, Martin-Gill completed his MBA at Harvard Business School and spent 3 years with the Boston Consulting Group., where he was part of the team that conceived and launched Orbitz.com. Martin-Gill has a BS in Systems Engineering from the University of Virginia.
In his role as general manager of Skai Enterprise, Martin-Gill will be responsible for all aspects of the product including strategy, partnerships, and delivery. In the past year, Skai released many first-to-market innovations including Skai Editor and Skai Watchdog as well as forming alliances with Annalect for mobile and Covario for search engine optimization. The company recently released Skai Enterprise 4.0 with more than 50 completed third-party integrations on the Skai Universal Platform. In October, Skai announced that it was developing an automated campaign management tool through the new eBay X.commerce open commerce system and unveiled a prototype of the application at the Innovate Developer Conference.
“I look forward to building on the incredible momentum that Skai has established in the marketplace,” said Martin-Gill. “Skai Enterprise is already the product of choice for the most sophisticated advertisers and agencies around the world so my task will be to continue pushing the envelope to give our customers every possible advantage.”
“I’m confident that Will is the right person to guide Skai Enterprise into the future,” commented Yoav Izhar-Prato, Skai CEO. “We have some big ideas cooking in the lab that will change how people interact with digital marketing and Will brings the know-how and relationships to execute on our vision.”
About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $15 billion in annual customer sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Skai powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Skai customers include Accor, Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
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