Note:This post is part of a 3-week blog series exploring the roots of Infinite Optimization™. To stay in the loop as each new post is published, please subscribe via email using the box on your right.
This week, I’ve been sharing the various ways Skai has been delivering on the promise of Infinite Optimization.
We’ve looked at it through the lens of product and persona, innovation and iteration, as well as marketing and messaging.
Today, we’ll dig deeper on the latter and look at how we’ve made the concept of Infinite Optimization more personal.
To begin, we equipped everyone at Skai with email signatures and business cards that included a fill-in-the-blank to show what motivates us.
We also had a video contest to see what fuels Infinite Optimization for each of us:
In my next post, I’ll cover the latest spin on the Infinite Optimization marketing campaign.