Powerful insights, served just the way you need them
Connect MI to your own data environment
The Skai™ API gives you access to continually refreshed, connected external datasets. Fuse our advanced analytics with all of your existing processes and workflows to enrich existing data with new levels of granularity and insights.
Access the raw, connected datasets for our most popular use cases via Snowflake or Amazon Web Services (AWS) in order to create your own models and data visualizations in the environment you prefer.
Explore MI with ready-to-go insights
Market Overview Dashboards
The market overviews provide a holistic view of your ecosystem to surface cross-category dynamics and influences for early intelligence on the movement of trends.
- Surface and evaluate trends across indicators of innovation, consumer demand and market landscape to identify growth opportunities
- Explore the origin and evolution of a specific trend and trend associations to guide decision-making
- See how categories influence and impact each other to gain early intelligence on the movement of trends
Category Deep-Dive Dashboards
Dive deep into more than 40 categories across the FMCG landscape with dashboards designed to answer strategic and tactical questions down to the granular, attribute level.
- Surface white space opportunity by comparing levels of consumer discussion against products in-market to identify under-addressed needs
- Evaluate and prioritize trends by assessing the volume and velocity of trends and attributes across multiple indicators for a multi-dimensional analysis
- Uncover competitive strategies by monitoring key competitors and detecting emerging brands to reveal competitive strategies and potential threats
Get even more value from Skai’s™ market intelligence solutions with unique customizations and services
Custom Data Solutions
Missing a data source? Want to create a new taxonomy value? No problem! Skai™ can be customized to support your unique data requirements.
- Add a new ecommerce channel
- Add Nielsen point-of-sale data
- Add a new geography
- Merge taxonomy values or add a new one
- and much more!
If the pre-built dashboards don’t show exactly what you’re looking for, you can customize an existing report or create a new one altogether.
Strapped for time? Our team of consultants specializes in advanced data analysis, surfacing insights and understanding their relevancy to the market to drive real business impact. Available reports include:
- Trend Analysis
- Product Ideation
- Competitive Assessment
Surface the next big trend before your competitors with the help of our advanced data scientists. Available prediction reports include:
- Sales Growth Predictor
- Growth Drivers Predictor
- Prediction Monitoring