With paid social advertising growing in importance as a key online marketing channel, what do you need to look for in order to choose the right technology partner to help maximize your investment?
On January 30th, join Skai Director of Marketing Research & Content, Josh Dreller and guest speaker, Forrester analyst Zachary Reiss-Davis, for a look at how marketers should approach the vetting process to confidently choose the best social advertising technology platform for your marketing organization’s needs. As an added bonus, Reiss-Davis will share the scoring criteria he used in his recent evaluation of the social ad technology ecosystem in The Forrester Wave™: Social Advertising Platforms, Q4 2013.
Discussion topics include how to frame the process internally and externally as well as the key questions you need to ask platform providers in RFPs and during demos. You’ll walk away with tangible best practices for ensuring a successful evaluation process while you explore your options for social advertising technology platforms.
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