by April Dahlquist, Internet Retailer

“Retail marketers may want to consider a digital marketing campaign surrounding the Super Bowl, contends Skai, a global digital marketing software firm. The cost of a 30-second Super Bowl spot is $4.5 million; that same sum can get an advertiser 6.82 million search clicks at $0.66 each or 2.6 billion paid social impressions at $1.76 per thousand, Skai reports.”

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