INFINITY AWARDS SUBMISSION
- Increase traffic and spend without diminishing the overall revenue and ROAS experienced in 2015.
- Expanded keywords and bid less aggressively on the new terms, lowering their position on the page to win more clicks at a lower cost.
- Maximized total traffic, coupled with a decreasing CPC and higher conversion rates, to increase revenue and ROAS.
- Increased ROAS by 35% between Week 1 through Week 42 YOY.