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by Salvador Rodriguez, International Business Times

“Besides striking key partnerships, Yahoo and Microsoft have spent the past few years significantly improving the quality of their search engines to make them more attractive to both users and advertisers, said Aaron Goldman, chief marketing officer at Skai, a digital marketing firm. ‘Are the search wars back on? The answer’s yes. We’ve seen a resurgence of competitiveness in the market,’ Goldman said.”

Read the full article on IBTimes.com