Skai veteran promoted to strengthen leadership position in North America and build upon success across Latin America
San Francisco (November 3, 2015)–Kenshoo (www.Kenshoo.com), the global leader in agile marketing, today announced the appointment of Russ Finks as Managing Director, Americas. With more than 25 years of enterprise-class software sales experience, Finks was promoted from Global Sales Account Director and Vice President, North American Agencies.
Before joining Skai in 2013, Finks was a top performer at SAP, where he held various sales leadership roles in the U.S. and north Asia. After spending three years developing the SAP China strategic accounts program, Finks returned to the U.S. to lead emerging business development in retail and energy. .
In his new role, Finks will guide Skai’s expansion, strategy and client delivery in the Americas, helping ensure the company’s continued success in key markets across the United States, Canada, Mexico, and Brazil. Skai is experiencing strong growth in the Americas, where – as detailed in the Infographic: Skai Search Engine Trends Americas Q3 2015 – overall paid search spending increased 10 percent year-over-year (YoY), fueled by a 69% YoY increase in search spend on smartphones, while social spend in the Americas increased +122% YoY.
“Skai leads the industry for a variety of reasons, but first and foremost is our steadfast commitment to product excellence and client satisfaction,” Finks said. “As digital marketing continues to flourish in the Americas, particularly on the mobile front, Skai has a unique opportunity to enable savvy marketers to thrive in the two most important sectors: social and search.”
Finks will oversee efforts to enable leading marketers throughout the Americas to make the most of their advertising budgets with the Skai Infinity Suite. Built upon Skai’s industry-leading and award-winning digital marketing platform, the Skai Infinity Suite slashes total cost of operations and increases marketing performance. Marketers can eliminate single-point solutions as well as optimize where their next dollar is best spent across the world’s most valuable publisher destinations.
“Without a doubt, Russ has proven himself an invaluable leader and asset to the Skai team by demonstrating our core values, making him the perfect fit to oversee Skai’s expansion efforts in the Americas,” said, Yoav Izhar-Prato, CEO of Skai. “With rapid growth in mobile, social and search advertising, Russ plays an instrumental role in setting Skai’s strategy in these markets to drive client adoption and success.”
Skai is the global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Skai provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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