Paid search is the biggest channel in digital advertising and is—with online eclipsing offline in terms of marketing budgets for the first time this year—now arguably the most important channel in marketing.
In The State of Paid Search: How Marketers Are Managing Their Programs, Skai and Digiday surveyed search marketers to better understand their attitudes to various key issues and challenges including smart bidding, native & paid SEM platforms, and shopping campaigns.
In this guide you’ll learn:
- How frequently search marketers are using third-party management platforms
- How search marketer rate the value and performance of the industry’s offerings
- Why many savvy search marketers are expanding their search footprint beyond Google
- How budget and industry type affect which tools and search marketers use
Read this free white paper today