In Q3—especially for retailers—more than half of most marketing teams’ focus is getting ready for the chaos of the upcoming holiday shopping season.
In many ways, this quarter is the calm before the storm during which marketers put their media budgets on tried-and-true channels as they work diligently to prep for Q4.
While Q1 and Q2 are the testing grounds for new tactics that were earmarked to try out this year, poor performing channels and campaign elements have been weeded out by this time and the media mix is highly indicative of where marketers are most confident. So, Q3 is the quarter that generally reflects how the year has come together for a marketing organization, and thus, a good period to analyze for industry benchmarks.
This edition of the Skai Quarterly Trends Report represents the analysis of over $5.5 billion in annualized marketer spend and continues to be one of the most well-respected datasets by those who follow advertising performance closely. With over 500 billion impressions and 13 billion clicks analyzed, it includes many proprietary insights about what’s happening in the digital advertising industry on a macro level.
In this report, learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q3 2019, including:
- Ad spending velocity of the largest publishers in the world
- Key performance indicators across Search, Social, and Ecommerce advertising
- Insight into how marketers may interpret these market dynamics and how they may shift their plans to take advantage of new opportunities