The key to Prime Day success: insight to impact

Learn from previous Prime Days to plan better this year As amazing of an opportunity that Prime Day represents, it can be easy for brands to get lost in the shuffle. Amazon Advertising is clearly the best way for a product company to ensure visibility with shoppers as they search for items. Find out how you can take put the finishing touches on your Prime Day 2021 plans with new research from Kenshoo.

The Key to Prime Day Success: Insight to impact

Prime Day: how do marketers make the most of the shortest shopping season of the year?

Prime Day is a two-day summer event.

While marketers are able to optimize their Amazon Advertising programs throughout the three months of Q4’s end-of-the-year holiday shopping season, Prime Day represents a unique challenge because of how short it is. Marketers have to put their best foot forward because there isn’t much time to make any changes.

That doesn’t mean practitioners aren’t going to be glued to their hourly results to make changes throughout the event. They will be. But, it’s important to show up with the best Amazon Advertising plan possible to maximize sales and revenue.

And that’s not always easy to do.

Prime Day is a great event for product companies to generate some quick revenue but represents an even bigger opportunity to grow the overall business. Savvy companies think wider than just the promotion itself and consider the longer-term implications of how Prime Day sales can grow their business.

In this report, learn:

  • Amazon Advertising spending and performance trends covering the last three Prime Days
  • Expert, data-driven analysis of spending and other key performance indicators
  • Insights on how marketers can apply the data to optimize their Prime Day 2021 planning

 

Read the complimentary report today!

Read the Report