Social audience targeting in the privacy era
The loss of the precious iOS signal was a heavy blow for marketers who relied on this data for many uses. Virtually overnight, social marketers lost much of their ability to target, personalize, measure, and optimize their campaign activity with deep granularity on Apple mobile devices.
Based on an aggregated analysis of Skai clients’ social advertising campaign data—with an annualized spend of more than $1 billion—we can see some of the ways that social marketers are adapting to the new constraints.
Learn more in this report.
How impactful has the iOS change to consumer tracking been for social advertisers?
“The Era of Privacy is here, and all digital marketers will need to adapt to changes in consumer data tracking,” says Alyssa Allen, Managing Director at Skai. “The most impactful of these shifts so far has been last year’s Apple’s AppTrackingTransparency. It has forever changed how social practitioners can target and measure their programs as it relates to audiences.”
Read more about this monumental shift in social audience capabilities and where we stand now. In this report, you will learn:
- How recent privacy policies have impacted social audience targeting
- What social advertisers are doing to adapt to the new Era of Privacy
- Why marketers are turning to technology to enable advanced targeting methods to offset these challenges