Search: Tips for the Holiday Season Skai Whitepaper Library

Company
Learn a little more about us, our values, and our team
Our Story
Empowering brands to realize their potential with data, insights, and technology
Our Values
We don't just talk the talk; we live by our core values
Our Leadership
Meet our leadership team
Our DE&I Commitment
A diverse, equitable, and inclusive workplace is our responsibility

Secure Data Architecture
Our promise of data security and privacy. We keep your data safe from publishers, competitors and bad actors

Corporate Social Responsibility
We are committed to making a positive impact on our communities and our planet
Platform
Plan, manage, optimize, and measure your campaigns on retail media, social media, search engines, and app stores
Omnichannel Advertising
A platform that connects all walled gardens and commerce media for more effective campaigns
Data Connectivity
Make data-driven decisions as you plan and strategize intelligent marketing
AI-Powered Capabilities
Take your campaigns to the next level by leveraging proprietary AI-based technology

See the industries we serve
Learn how our customizable solutions can help with your unique needs

Explore our partner integrations
See the media, retailer, and data partners we work with
Case Studies
News and Events
Check out recent announcements and see what we’re up to
Newsroom
Check out our recent media mentions and announcements
Events
Join us for our next conference or webinar

Omnichannel platform launch
Read the press release to see how we're helping marketers win the walled gardens

AI Breakthrough Award
Skai Named "Best AI-based Solution for Advertising" in 6th Annual Artificial Intelligence Breakthrough Awards Program
Resources
From new releases, to industry trends and best practices, Skai has you covered
The Breakthrough
Read the latest blog posts and thought leadership from Skai and other industry experts
Skai Whitepaper Library
Explore our whitepapers and reports so you can stay up to date
Skai Research
Get in-depth analysis, insights and research on the industry's hottest topics

Quarterly Trends Hub
Dive into the latest market insights, industry trends, and predictive analysis

Holiday Hub 2023
Your go-to source for holiday marketing tips, tricks, and best practices

Download this Skai Search Checklist to not miss out on any search advertising tips which will help prepare you for the holiday season.

Name	Borlabs Cookie
Provider	Owner of this website, Imprint
Purpose	Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Host(s)	.skai.io, skai.io
Cookie Name	borlabs-cookie
Cookie Expiry	1 Year

Name	Wordpress Cookies
Provider	Owner of this website
Host(s)	skai.io
Cookie Name	wordpress_sec_,wordpress_test_cookie,wp-postpass_, wordpresspass_, wordpressuser_*
Cookie Expiry	Session / 1 Year

Name	Accessibe
Provider	Owner of this website
Purpose	This cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy	https://accessibe.com/privacy-policy
Cookie Name	acsbState, acsbReset
Cookie Expiry	n/a

Accept	comeet
Name	comeet
Provider	Owner of this website
Host(s)	.comeet.co, www.comeet.co
Cookie Name	visid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie Expiry	Session / 1 Year

Accept	Chilipiper
Name	Chilipiper
Provider	Owner of this website
Host(s)	.chilipiper.com, skai.chilipiper.com
Cookie Name	fs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses, _sp_id
Cookie Expiry	Session / 2 Years

Accept	Google Analytics
Name	Google Analytics
Provider	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose	Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy	https://policies.google.com/privacy?hl=en
Cookie Name	_ga, _ga_, _gat,_gat_,_gid, GOOGLE_ABUSE_EXEMPTION, AEC, __Secure-ENID, SOCS, CONSENT
Cookie Expiry	Session / 2 Years

Accept	Hotjar
Name	Hotjar
Provider	Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
Purpose	Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy	https://www.hotjar.com/legal/policies/privacy/
Host(s)	*.hotjar.com
Cookie Name	_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie Expiry	Session / 1 Year

Accept	VWO
Name	VWO
Provider	Owner of this website
Purpose	VWO is AB Testing software that we'll use to test different elements of the website - form placement, nav, different page layouts, etc.
Privacy Policy	https://vwo.com/compliance/cookies-notice/
Host(s)	.skai.io, dev.visualwebsiteoptimizer.com
Cookie Name	_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}, _vis_opt_test_cookie, _vis_opt_exp_{CAMPAIGNID}_combi, _vis_opt_exp_{CAMPAIGNID}_exclude, _vis_opt_exp_{CAMPAIGNID}_split, _vis_opt_s, _vis_opt_out, _vwo_uuid, _vwo_uuid_{CAMPAIGNID}, _vwo_ds, _vwo_sn, _vwo_uuid_v2, _vis_opt_exp_{CAMPAIGNID}_combi_choose, _vwo_referrer, _vwo, _vwo_global_opt_out, _vwo_ssm, uuid
Cookie Expiry	Session / 10 Years

Accept	pardot
Name	pardot
Provider	Pardot
Purpose	Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s)	.pardot.com, pi.pardot.com, skai.io
Cookie Name	pardot, visitor_id, lpv
Cookie Expiry	Session / 10 Years