The coronavirus pandemic is shaking the global economy and upending marketing efforts worldwide. Verticals as diverse as travel, retail, e-commerce and financial services are moving quickly to assess the impact on their advertising efforts and looking for creative ways to address the situation, protect their bottom lines and serve their customers during an uncertain time.

Skai knows that its partners are in need of good information and actionable insights to help drive marketing decisions. We’ve developed the following frameworks so our clients, using the Skai platform, can analyze, audit and adjust their paid search marketing strategy accordingly.